Microsoft Corp. took a $13.8 billion charge related to the new U.S. tax law but reported significant growth in its cloud operations, the business fueling the company’s resurgence.
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Qualcomm Expands Licensing Deal With Samsung
Qualcomm Inc. entered into an expanded deal with one of its biggest customers and beat revenue estimates in its latest quarter even as it swung to a deep loss.
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Pandora Reorgs Business And Plans To Reinvest Savings In Ad Tech
AdExchanger |
Pandora said Wednesday it would shift resources and savings by investing in ad tech. The music streaming platform, which has fallen behind competitors in developing programmatic advertising solutions for buyers, said it will redeploy staff and to build ad tech and mar tech and expand into non-music content. Pandora declined to comment further. Read the… Continue reading »
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YouTube Is Adding Real-Time Targeting to Boost Super Bowl TV Ad Campaigns
YouTube is expanding its Super Bowl playbook this year. For its 11th annual AdBlitz, its hub of Super Bowl-related content where brands advertising with Google can post their spots for increased engagement and a broader audience, YouTube is rolling out a few new ad products for marketers looking to re-engage with viewers on their second…
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Facebook Time Spent Falls, As Do North America DAUs
AdExchanger |
Traffic is down at Facebook. It’s a new look for the platform, which has done almost nothing but grow quarter over quarter and year over year. Changes to Facebook’s news feed algorithm to deprioritize viral video in Q4 reduced time spent on the platform by around 50 million hours a day. Daily active users in… Continue reading »
The post Facebook Time Spent Falls, As Do North America DAUs appeared first on AdExchanger.
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President Trump’s National Anthem Mention During the State of the Union Rocked Twitter
President Donald Trump’s 2018 State of the Union address sparked some 4.5 million tweets Tuesday night, eclipsing the previous record of 3 million for Trump’s first address to a joint session of Congress last Feb. 28. Twitter said in a Twitter Government tweet that the three most-tweeted moments during Trump’s speech Tuesday night were: “We…
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Instagram Is Turning Into Facebook, and That’s Bad
Facebook Inc. has owned Instagram since 2012 but the two have felt totally different—until recently, when Instagram started using many of the same digital tricks Facebook pioneered to keep you scrolling longer.
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Amazon HQ2 Spurs Worries of a Wage War in Winning City
Amazon.com plans to hire thousands of people in the area it picks as a second home from a shortlist of 20 locations. That’s worrying other companies in those areas because it could become more difficult to attract talent.
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Women, Minorities Are Still Underrepresented on the Boards of Social Media and Tech Companies
This year has been a busy one for outgoing American Express chairman and CEO Kenneth Chenault. He will join venture-capital firm General Catalyst Partners as sole chairman, was added to the board of directors at online hospitality marketplace Airbnb, and earlier this month, Facebook announced that he was joining the social giant’s board starting next…
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Hyundai Warms You Up for the Super Bowl With a Cute Ad About a Different Kind of Football
We still don’t know what Hyundai and Innocean USA are planning for their in-game Super Bowl spot on Sunday, following last year’s ambitious stunt. But they will start things off right by airing a fun pregame commercial centered around the world’s most inconvenient kids’ soccer game. The spot, directed by Dave Laden and Bryan Buckley…
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