Data-Labor-Technology

If people follow a local publisher, that content is now more likely to appear prominently in their feeds, Facebook CEO Zuckerberg said. The same goes for local stories shared by people’s friends.

About 11% will buy team apparel or other accessories, unchanged from 2017, 8% will buy decorations and 8% plan to pick up a new TV.

NetEase and Mattel launched Uno on Facebook Messenger, allowing users to play the classic card game with friends and strangers around the world. Uno features three different gameplay modes. Quick Play offers traditional Uno rules and gameplay, while 2v2 Mode allows users to team up with a friend in a two-on-two match. Finally, Room Mode…

Looking back on it now, it’s clear that 2017 was a momentous year for marketing. Artificial intelligence moved from hype to driving unprecedented personalization. Companies began breaking down silos, recognizing that delivering a connected consumer experience requires teams working together. The past year was also paramount for data management, with companies tapping insights to better…

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Let’s start with a disclaimer: I’m no expert in GDPR (General Data Protection Regulation). If I were, I’d be billing by the hour for my advice and making a killing. So feel free to stop reading now. But I do know a thing or two about ad tech and how different kinds of companies use… Continue reading »

The post The Strategic Impact Of GDPR (With Emoji) appeared first on AdExchanger.

Snap Inc. revealed Bitmoji Deluxe, an upgraded version of its Bitmoji personalized emoji. Bitmoji Deluxe offers more emoji customization options than were previously available, including new skin tones, hairstyles, hair colors, facial features and accessories. In addition, as users are creating their upgraded Bitmoji, they can preview their selections before finalizing their choices. Snapchat’s parent…

Amnesty International in the Netherlands wanted people there to have a better understanding of what refugees suffer through. So it hypnotized them and walked them through it firsthand, as depicted in a new campaign from TBWANeboko. In the five-minute video, five test subjects from the Netherlands and Belgium arrive in an empty warehouse. A hypnotherapist…

The post Download: The publisher’s survival guide for the post-Facebook era appeared first on Digiday.

They may have lost in their respective conference championship games, but the Minnesota Vikings and Jacksonville Jaguars dominated Facebook, Twitter and Instagram from the National Football League’s divisional round through the Pro Bowl, according to social marketing firm Unmetric. During the period from Jan. 13 through 28, the Vikings had the most growth on Twitter…

When Pokemon Go came out in 2016, the general public lost their damn minds. Within days of its release, the augmented reality-based game had millions of players from all age demographics going to great lengths to catch all the characters–some of them even getting hit by cars and falling off cliffs. The merging of the…