Data-Labor-Technology

After expanding in recent years, the percentage of merger & acquisition transactions involving technology firms has begun to ebb at the major agency holding companies, according to an analysis of S&P
Capital IQ data released today by Oaklins DeSilva + Phillips. Only 20% of holding company transactions involved a tech firm in 2017, down from 23% in 2016. Based on the most recent deal-making the
upswing involves transactions with publishers, which accounted for 17% of holding company deals over the past year.

The Interactive Advertising Bureau’s Tech Lab has acquired DigiTrust, a nonprofit consortium of programmatic platforms that aims to offer a standardized identifier. DigiTrust describes its service as
a means to reduce the presence of outside trackers by creating “an anonymous user token, designed to be propagated by and between its members,” comparable to the Android or Apple mobile advertising
identifiers.

Big tech companies gain while smaller online ad firms are squeezed under the European Union’s General Data Protection Regulation, which takes effect in May.

American companies that supply chips, antennas and other gear to ZTE are bracing for a sizable revenue loss after the U.S. said they no longer would be able to sell components to the Chinese telecommunications giant.

TV will still command the biggest share of ad dollars for the midterms, but digital will drop. Blame the social media scandals at Facebook.

Ad-supported streaming service Sony Crackle has ordered The Oath, a drama executive produced by 50 Cent and created by Joe Halpin, for a second season, the company announced today at its upfront presentation. It’s the most-watched original show for the network and has the highest retention rating, episode to episode, of any original programming at…

About half of Facebook users would pay to subscribe to a version of the social network that doesn’t collect their data or target them with advertising, a survey of users conducted by Research
Intelligencer and Pollfish finds. Interestingly, slightly more than half the respondents also said they would pay to buy their data back from Facebook.

Sub-Saharan immigrants in the United States are also more highly educated than the U.S. native born population.

The company said it has teamed with General Motors Co. and Volvo Cars to start offering in-car deliveries, giving its couriers access to potentially millions of vehicles in 37 U.S. markets.

Mobile phones. Two little words with endless possibilities. Not even Nostradamus could have predicted the omnipresent power of everyone’s favorite handheld device. Whether you yearn for the old days of family dinners where you actually spoke to one another, or you can’t live without Google Maps, Uber and Snapchat, you have to admit that mobile…