Data-Labor-Technology

In November, Marriott International installed an internet-connected mirror within a shower in the Irvine Marriott hotel located in Orange County, Calif., putting a new spin on “shower thoughts”–the idea that people’s best creative ideas and brainstorming take place in the shower. Steam from the shower first fogs up the mirror to create a digital whiteboard…

Beer spots tend to follow a similar (arguably outdated) formula: a bunch of young dudes partying it up while watching the Big Game and plenty of ice-cold brew to go around. But marketers might be missing out on some key demos. Origin’s survey of 2,000 beer drinkers analyzed preferences and habits across gender and generational…

The Super Bowl offers tremendous opportunities for brands to connect to consumers in host cities–and the cold of Minneapolis will give fans a little more motivation to head indoors and visit the 10-day Super Bowl Live festival, which is free for all and will be littered with eight to 10 blocks of hometown brands. Minneapolis-based…

A number of regulators and elected officials on Monday rejected as overly expensive and unrealistic the idea of a “moonshot” effort by the government to build a nationwide, next-generation wireless network.

CEO Mark Zuckerberg said in a post earlier this month that he asked the social network’s “product teams to make sure we prioritize news that is trustworthy, informative and local,” and Facebook revealed Monday that its News Feed algorithm has been tweaked once again to prioritize the former. Head of news product Alex Hardiman and…

One of the Grammy nominees for Song of the Year was a phone number: “1-800-273-8255” by Logic. The track is a soulful piece of work that features Alessia Cara and Khalid, and the lyrics are a personal account of loneliness, seeking death, and finding hope in life again. It also served as a powerful PSA….

As President Donald Trump prepares to deliver his first State of the Union address, here’s a look at public opinion on key issues facing the nation.

Facebook is going public with a lot more information on privacy settings for users. Chief privacy officer Erin Egan revealed the social network’s privacy principles for the first time ever, and her Newsroom post also detailed ways that Facebook is making its core privacy settings easier for its users to find. Egan wrote in introducing…

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Rich-media ad server Flashtalking has merged with the dynamic creative optimization (DCO) specialist Spongecell. Terms of the deal, announced Monday, were not disclosed. As a combined entity, the two companies should gain more dominance in the US and internationally. Flashtalking is based in the United Kingdom, and works with blue chip brand clients like Lowe’s,… Continue reading »

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Albertsons has unleashed shopper data from its network of 2,300 stores to help CPG advertisers determine whether their digital ad spend drove sales. When the grocery chain, whose numerous brands include Safeway, launched Albertsons Performance Media last week, it joined retailers like Target, Kroger and Walmart, which have each invested in building an audience activation… Continue reading »

The post Albertsons Performance Media Seeks To Capture More CPG Spend As Lines Blur Between Brand And Shopper Marketing appeared first on AdExchanger.