Data-Labor-Technology

Big tech companies gain while smaller online ad firms are squeezed under the European Union’s General Data Protection Regulation, which takes effect in May.

The Alphabet revenue train is full steam ahead, as the company reported more than $31 billion in revenues in the first quarter of 2018, a 26% jump from the same period last year, the company announced in its earnings report Monday. Programmatic and the core search business were the biggest driver of that growth, rising… Continue reading »

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Sales keep soaring at Google parent Alphabet, the dominant player in online ads, which reported first-quarter profit surged.

Courtyard by Marriott, the largest brand within the world’s largest hotel company, today is launching a new ad campaign focusing on the passions and lifestyle of its millennial guests rather than highlighting the services it offers. Debuting with a 60-second TV spot tonight on cable sports and entertainment channels–including those of the NFL, MLB and…

European Union antitrust authorities opened a full probe into Apple’s proposed acquisition of the popular song-recognition app Shazam on concerns it could reduce choice for users of music-streaming services.

In an apparent cost-cutting effort, Nestl? recently launched a review to consolidate its entire North American advertising business with just four to six agencies, several sources have confirmed to Adweek. While the precise scope of the review is currently unclear, it does include creative and digital duties across some of Nestl?’s largest brands, according to…

Direct mail is far from dead–at least, if you’re a telecom company that relies on people frequently moving to sign up for new services. As more groups like millennials in particular hop from apartment to apartment, direct mail could even be a growing investment for brands. But that doesn’t mean the branded mail that clutters…

Typically, agency talent leaves to go client-side–but Minneapolis agency Colle McVoy flipped the script with the hiring of its new director of business development. Gina Gray joins Colle McVoy from Target, where she spent nearly seven years and most recently served as senior manager, strategic partnerships and agency management. Prior to joining Target, Grey held…

ComScore said Monday that it has appointed Bryan Wiener as CEO, who previously served as executive chairman of Dentsu digital media agency 360i. He will start May 30. Wiener has served on comScore’s board of directors since co-founder Gian Fulgoni exited last November. The embattled measurement company has its work cut out. ComScore was delisted by the… Continue reading »

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Influencer marketing has become what social media was seven years ago: something brands know they should do but are not entirely sure how to measure or even where to begin. Today there’s skepticism around the authenticity of follower and fan count, influencers are becoming expensive and the legal aspects are getting trickier to keep up…