Data-Labor-Technology

It was exactly one year ago that MTV president Chris McCarthy unveiled his strategy for breathing new life into the struggling network with a mix of live and unscripted shows. While he projected confidence about the ambitious plan at the time, McCarthy now admits he wasn’t so sure it would work. As his new shows…

More pre-roll video ads are coming to Facebook, but not to its News Feed just yet. Vice president of media partnerships Nick Grudin and product management director Maria Angelidou-Smith revealed in a blog post that the social network is expanding the testing of pre-roll ads it began on its Facebook Watch video platform late last…

Our industry is addicted to jargon. APIs, programmatic, DMPs, DSPs, PMPs, backfill–all of this technical language is fine when we’re talking about machines, but it overlooks the most important part of the ad tech equation: people. Although we talk the talk about ad personalization and people-based marketing, widely adopted industry terms like “users” feel anything…

The Company, an independent international network of marketing agencies based in Houston, Tex., has acquired Los Angeles creative shop Phelps, representatives from the two companies confirmed. The deal closed earlier this month for an undisclosed sum. “It was a full 100 percent acquisition but not in the purest form,” said Jose Lozano, CEO of The…

Telecom provider Frontier Communications has handed its advertising account to Boston-based IPG creative shop Hill Holliday and its media arm, Trilia, after a lengthy competitive review that started last June. Search consultancy Roth Ryan Hayes managed the review. In a push toward integration, Hill Holliday and Trilia will oversee all creative and media duties, according…

What is luxury, anyway? Marking what the brand calls its first cinematic ad campaign in 40 years, Selfridges has released “Radical Luxury,” a 60-second film appearing in movie theaters across U.K. cities like Birmingham, London and Manchester from April 20 to May 19. Conceived and directed by Norbert Schoerner, the work is replete with both…

Did you know you can remove posts from your Facebook Timeline in bulk from within the Facebook mobile application? This includes the ability to delete or hide posts that you’ve previously shared, as well as to remove your tag from posts you’ve been tagged in by other users. Our guide will show you how this…

WPP confirmed in November that it was in discussions with Ford about their future relationship. The good news for WPP is that the firm will have the opportunity to defend the account. The review comes
amid a great deal of turbulence at WPP, the world’s largest agency holding company.

When Alphabet, Google’s parent company, reports first-quarter earnings April 23, digital advertising agency Merkle estimates that Google Shopping will account for 60% of all Google paid search clicks
for retailers.

The average cost per conversion — to get consumers to buy a product or service for prime time — comes to $12.58. Other dayparts are much lower: daytime, $4.97; weekend, $6.35; fringe, $4.70; and
early more $4.19.