Data-Labor-Technology

Launching a new network has always been tough, but it would seem near-possible in the Peak TV world, as broadcast and cable networks struggle to keep audiences from migrating to ad-free options like Netflix, HBO and Amazon. But the Paramount Network, which rebranded from Spike last Thursday, is undaunted in its quest to lure viewers….

David Schwimmer feeds Skittles to, and yells at, an animatronic sandwich in one of four 15-second teasers for Skittles’ 60-second Super Bowl spot that the brand will show to just one teenage fan. Schwimmer will also star in the 60-second ad. “I got a kick out of participating in what I think is the most-exclusive…

The current trend is to modernize the TV UI. In 2018, higher volume of web content and premium content joining together and veering away from the traditional TV UI is predicted. Many platforms have
already implemented a crossover between web content and premium content.

Qualcomm was slapped with a $1.23 billion antitrust fine by the European Union for illegal payments it made to Apple for exclusively using its chips in smartphones and other products.

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When Wavemaker, the agency born from GroupM’s joining of MEC and Maxus, hired former Publicis exec Oleg Korenfeld last month, it asked him to build a platform to facilitate media planning, buying and strategy across eight major markets. The year-old agency knows that having globally scaled technology is key to its ability to consolidate. Korenfeld… Continue reading »

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When Facebook updates Ads Manager or tests a new ad placement, agencies – and even their account reps – are sometimes the last to know. In some cases, new features are enabled by default without any overt communication from Facebook, which can be “par for the course,” said Anita Walsh, director of social strategy at Horizon… Continue reading »

The post Facebook Needs To Do A Better Job Communicating Ads Manager Changes, Agencies Say appeared first on AdExchanger.

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Turner Broadcasting’s new CMO, Michael Engleman, is on a mission to make TBS and TNT’s brand marketing engine much more agile. Engleman, who helped rebrand the Sci Fi Channel as SyFy during his time at NBCUniversal, thinks broadcasters will be forced to adapt as new content producers and channels compete for consumer attention. For years,… Continue reading »

The post TBS CMO: Art Helps Us Create Content, But Data Shows Us The Path To Consumption appeared first on AdExchanger.

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up To BAT The programmatic market in China grew roughly 49% to $16.7 billion in 2017, according to new figures released by eMarketer. Almost 80% of programmatic spend in China went to mobile.  Programmatic’s share of display spend in China is 60%, which still… Continue reading »

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