Data-Labor-Technology

Millennials and younger “generation Z” ages 6 to 34 represent over half of the moviegoing audience, according to a new Video Advertising Bureau report.

McDonald’s USA has appointed two new leaders to its marketing team. Kenny Mitchell joins as the fast food conglomerate’s vice president of brand content and Lizette Williams comes aboard in the newly-created role, head of cultural engagement. Mitchell replaces the former vp of brand content, Joel Yashinsky, who retired in 2017, according to a spokesperson….

With the appointment of Dana Strong, Comcast now has a head of consumer services for all its residential products, who will be responsible for all its residential business for Comcast Cable.

Ah, Alexa. The voice assistant that, like Amazon, wants to be your everything. But “everything” isn’t really a position. With Apple’s Siri going (Rock!) hard on facilitating your sassy lifestyle, and Google plying people with donuts to get them used to making even the most banal voice-based demands, where does one put Alexa, the amenable…

Tricia Clarke-Stone had a problem. BET had asked her company, WP Narrative_, to create an augmented reality campaign for its TV show The Quad, along with a series of live events, that would generate buzz for the premiere of the second season. The problem? The premiere was only three weeks away. And Clarke-Stone and her…

Marketing and advertising have evolved in many ways over the past decade, particularly with the ways we consume media, most notably social media. The advent of social media has ushered in a new wave of creators– the talented individuals who have showcased their creativity and developed a following around their content. Enter influencer marketing–one of…

Over the last 30 years, Budweiser has donated 79 million cans of water to disaster relief. Last year alone, Budweiser donated three million cans of water to disaster relief for people in need in Texas, Florida, Puerto Rico and California. That relief program is the focus of the beer brand’s 60-second Super Bowl spot, from…

When the Falcons faced off against the Patriots in Super Bowl LI last year, Verizon customers at Houston’s NRG Stadium–where Verizon had installed some 900 antennas–burned their way through 11 terabytes of data. (That’s roughly the equivalent of one guy watching HD video nonstop for 255 days, or everything on the shelves of the Library…

Vince McMahon, the wrestling impresario/CEO of WWE, is trying again — with the XFL, which ran for one season in 2001. Why will it work this time? Well, for one thing, he says TV ratings don’t matter
that much.

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Guillaume Marcerou, global privacy director at Criteo. When General Data Protection Regulation (GDPR) goes into effect on May 25, it will unify the various data privacy laws that exist across… Continue reading »

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