Data-Labor-Technology

Cheddar’s linear channel will be added to the Hulu with Live TV lineup, as well as Hulu-exclusive morning and afternoon news briefs. Those news briefs and additional on-demand content will be added to
Hulu’s basic on-demand plan as well.

If your love and protectiveness of your shoes occasionally tips over into obsession, you probably identified with Nike’s new “Shoe Therapy” campaign. Nike knows how its products connect with consumers and celebrity athletes alike, and it plays with that relationship and brand loyalty in the new spots, which bring back the classic tagline, “It’s Gotta…

Last fall, YouTube launched a “hold for review” feature in its livestreaming service, YouTube Live. When a creator turns this feature on, YouTube will automatically hold “potentially inappropriate messages” sent during livestreams for their review. Our guide will show you how to turn this feature on from within the YouTube mobile application. Note: These screenshots…

The blockchain-based advertising marketplace NYIAX on Friday announced new leadership appointments and a partnership with Rebel AI, another blockchain ad tech startup, as it looks to scale. Bill Wise, the CEO of Mediaocean, has gone from a NYIAX adviser to executive chairman of the board and Richard Bush, formerly the company product chief, is being… Continue reading »

The post NYIAX And Rebel AI Team Up To Support A Blockchain Ad Model appeared first on AdExchanger.

In the Economist a couple weeks ago, Marc Pritchard of P&G described the current advertising business operation as “archaic.” He clarified his remarks at the 4A’s Accelerate conference to note that both the client and the agency are culpable in that description, but the fact remains that much of the press around our category portend…

When Alexander Wang drops a new collection for Adidas Originals, you know something completely wild and unexpected is going to happen. In the past, the designer has done everything from flipping the Adidas logo upside down to selling a collection out of garbage bags during New York Fashion Week as an ode to the resale…

Are you ready to find out how blockchain, the emerging digital currency, is set to rock the world of social media influencers? Before we go any further, consider this: Influencers can shift a brand’s image from obscurity into the limelight. With the right tactics, they have the power to grow your brand and double or…

The United States runs a far larger merchandise trade deficit with China than with any other nation. But when the trade deficit is measured in other ways, the U.S. actually has a larger imbalance with countries outside of China.

The very first banner ad on the Internet–for AT&T on Wired in 1994–had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent. Add augmented reality (AR), however, and it may be a different story. Taking a page from the leader of the free…

Despite the current strength of the global economy, with record stock prices and low unemployment, we live in a time of deep discontent. Fears of the pace of innovation, of downward economic mobility, of the possible loss of jobs to a machine or an overseas worker and of the loss of social status in an…