Data-Labor-Technology

Global digital agency Isobar has named Deb Boyda as U.S. CEO. Boyda will work out of Isobar’s Chicago office and report to Dentsu Aegis Network CEO, Americas, Nick Brien. “In finding the right CEO for Isobar we were looking for a great leader who’s passionate about brands, creativity and experience-led transformation,” Brien said in a…

To get 20 of the busiest, most important marketers in the world to gather and put their minds together to predict and guide the future of marketing, you know something must be up. This year’s Cannes Lions will see a unique event: the formation of a CMO Growth Council at which a score of the…

Airfare and hotel prediction app Hopper is different from other travel booking services. When you download Hopper, the app tells you not to buy anything. And that’s because Hopper acquires users at the top of the funnel. “We’re looking for people who are just browsing on social, people who aren’t necessarily looking for a flight… Continue reading »

The post Hopper Doesn’t Play By The Book On Mobile User Acquisition appeared first on AdExchanger.

David Bowie may be one of the most iconic Londoners in history, but his relationship with New York City was a long and mutually inspirational one. Now, two years after the musician’s death, Spotify is honoring that deep connection in one of the most NYC ways imaginable: a subway station takeover. Starting this week and…

The “TV Blog” rarely goes in for “Week in Review” columns, but this week truly merits a Friday recap.

You might recognize the pitchman in New Belgium Brewing’s latest commercials–but only if you’re a devotee of Belgian TV and cinema. Karel Deruwe, a seasoned Flemish actor with a resume that spans four decades, lifts a pint stateside in agency Erich and Kallman’s first campaign for the brand. Seated in a bar, the slender, bespectacled…

The campaign, titled Greetings from the Blockchain, aims to “celebrate” the growing community of blockchain innovators and investors, and highlight how new technologies continue to change consumer
behavior and expectations.

AT&T is planning to launch a new streaming video service called “AT&T Watch” in the coming weeks, CEO Randall Stephenson said Thursday. The service will cost $15 per month, and would be free for
certain AT&T wireless subscribers.

Millennials now make up 66 percent of the market for first-time homebuyers, and 99 percent of those looking for homes use the internet to research properties. Still, these 30-something-and-under buyers are doing more than Googling a few keywords to find their dream homes. House hunters are now including property-related hashtags and social media feeds in…

Roku’s system, which is a major competitor to Amazon Fire TV, saw its stock sink on Wednesday’s Best Buy announcement.