Data-Labor-Technology

The Groupe reported its first results using IFRS15, the new accounting standard on revenue recognition begun in January. “Our Q1 performance gives us confidence in our ability to reach our objectives
for this year, [specifically] to improve our organic growth and our operating margin rate compared to 2017,” Arthur Sadoun, chairman, CEO, Publicis Groupe told analysts on a conference call Thursday.
Q1 growth was driven by North America, which grew 2.8%.

It’s a balmy afternoon on Lafayette Street in Manhattan’s artsy SoHo district. Just to the south, beyond Petrosino Square, is the old police headquarters condo that the likes of Cindy Crawford and Calvin Klein have called home. At the corner of Spring Street is The Dominick Hotel (until recently the Trump SoHo), where a one-bedroom…

More than 50% of the advertising execs surveyed said the use of ads.txt makes them feel more comfortable with buying programmatic advertising from a publisher, and almost 50% are suspicious of
publications that don’t use it.

It took almost a year longer than the consortium had hoped, but Viacom, Turner and Fox have finally landed another publisher–the biggest one they could have hoped for–to join OpenAP: NBCUniversal. The company is coming on board to support OpenAP, the audience targeting platform that the ad sales chiefs at Fox (Joe Marchese), Viacom (Sean…

NBCUniversal has joined the TV consortium OpenAP. Launched just over a year ago, OpenAP is a joint effort by broadcast networks Fox, Turner and Viacom to create a common data standard and provide a more accurate representation of advanced TV audiences across platforms. Through a multiyear agreement, NBCU will license its data platform Audience Studio… Continue reading »

The post NBCUniversal Joins OpenAP Consortium, Licenses Its Audience Graph To Other TV Nets appeared first on AdExchanger.

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tal Chalozin, co-founder and chief technology officer at Innovid. Fifty-six percent of the US population uses connected TV devices, and with this number growing rapidly, it has never been more important for the television… Continue reading »

The post Redefining The User Experience In The Connected TV Era appeared first on AdExchanger.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rémi Lemonnier, co-founder at Scibids. Machine learning (ML) is a very trendy term, raising huge expectations on one end and creating fantastic fears on the other. Even if there is… Continue reading »

The post Who Will Survive The Machine-Learning Revolution? appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time To Shine Time Warner CEO Jeff Bewkes took the stand today during the federal antitrust trial to defend his company’s $85 billion sale to AT&T. His rationale for the merger? Without powerful data and distribution across mobile and streaming media, Time Warner was… Continue reading »

The post Ad Buyers Dig Twitter Video; More Facebook Vulnerabilities appeared first on AdExchanger.