Data-Labor-Technology

We all want to be experts at something. It feels good to know that, yes, you do know what you’re talking about; that you can drop in an “actually” and actually be correct. And in a social media age, when we flock to sites to share our knowledge, we want to be graded. We want…

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Google’s top digital marketer, Bob Arnold, is our guest in the podcast studio this week. Many listeners will remember Bob’s early advocacy of programmatic drawn from his time at P&G and Kellogg. “I’m still a dyed-in-the-wool CPG marketer,” he says in this episode. “Marketing is marketing,… Continue reading »

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Best Buy is retooling its go-to market strategy. The tech retailer has debuted a new logo, visual identity and campaign focused on the way the company can enrich the lives of its consumers with technology, according to a representative for the brand. With the new look, Best Buy is aiming to be more modern and…

Meaningful conversations and engagement are paramount for brands on Facebook now more than ever before. With the de-emphasizing of likes and Reactions giving way to the importance of shares and actual comments, blindly posting content for the sake of merely “posting to post” is no longer enough. This was one of the primary foci at…

Americans’ views of free trade agreements, which turned more negative during the 2016 campaign, are now about as positive as they were prior to the campaign.

The global digital advertising market grew 21% to $88 billion in 2017, according to the IAB Internet Advertising Revenue Report released Thursday and conducted by PwC. But because Facebook and Google account for 90% of that growth, according to Pivotal Research analyst Brian Wieser, others shouldn’t benchmark their own growth rates against the industry average.… Continue reading »

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A trade association representing the local broadcast television industry released a study that claims 80% of respondents agreed they trust news on local broadcast TV, 75% trust TV station websites,
and only 28% trust news from social media.

Goldman Sachs and Apple are preparing to launch a joint credit card, marking the Wall Street firm’s first foray into plastic.

Telemundo executives announced a new partnership with Hulu that will add over 3,000 hours of Telemundo programming to the streaming service. The platform will add episodes from more than 25 series including El Se?or de los Cielos, Se?ora Acero and Alguien Te Mira, said Peter Blacker, evp of digital media and emerging business at NBCUniversal…

Men often seem uncomfortable about a prostate exam, despite the fact it’s a quick and easy way to potentially save their lives. Maybe the problem isn’t discomfort so much as a lack of “manly” options for prostate-probing fingers. That’s the insane premise behind this Canadian PSA, which introduces the (fictional) “Famous Fingers Collection” of latex…