Data-Labor-Technology

Against the backdrop of the world’s looming environmental disaster, as well as the advent of self-driving cars, Volvo has unleashed a bleak yet grand new global commercial in which it sees a future where people no longer buy cars–but subscribe to them instead. The 2:30 spot, by Swedish agency Forsman & Bodenfors, opens with an…

Pitch activity has gotten off to a unusually strong start this year as marketers continue to focus on their advertising ROI. But as Procter & Gamble is demonstrating, there are other ways to maximize
return from marketing dollars as well.

Peter Mayle, author of “A Year in Provence,” also wrote a book titled “Up the Agency” that took the agency business apart.

YouTube creator Logan Paul has published his first video to the platform since being reprimanded for a controversial and since-deleted video.

The biggest mistake companies make is not factoring in the cost of bad data. Only 17% of companies factor in the cost of bad data when calculating return on investments, according to the findings of a
report from Radius and “Harvard Business Review.”

With Instagram measured alongside Facebook and Twitter, Nielsen now tracks video and content viewership across three of the largest social networks.

The PR shop and the holding company have been aligned for several years. In 2016 DAA became the exclusive German partner of AMO Global, Havas Group’s worldwide corporate and financial communications
network

Last week, Mark Zuckerberg announced a massive shift in what Facebook’s 2 billion users will see on their news feeds: fewer posts from businesses and media companies, and more from friends and family. It’s a change that Zuckerberg says is a direct result of community feedback that “public content–posts from businesses, brands, and media–is crowding…

Loved, hated, respected, but definitely not ignored: New England Patriots quarterback Tom Brady was the most mentioned National Football League player during the 2017 season, at more than 3 million mentions. The Patriots will take on the Philadelphia Eagles in Super Bowl LII Feb. 4, and despite suffering a season-ending injury Dec. 10, Eagles quarterback…

Groupon released its full 30-second Super Bowl LII ad featuring Girls Trip actor and comedian Tiffany Haddish from the brand’s agency of record, O’Keefe Reinhard & Paul. In the spot, Haddish walks down a street promoting Groupon and its support of local business. The ad then shifts gears, flashing to a scene depicting two football…