CBS Is Reviving Murphy Brown Next Season

Once NBC’s revival of Will & Grace became one of this season’s biggest hits–and ABC scheduled a Roseanne return for midseason–it was only a matter of time before a rival decided to bring back another ’90s hit. And now, CBS has announced it will be bringing back Murphy Brown next season, with Candice Bergen reprising…

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ColorComm Launches Men of Color in Communications to Promote Diverse Leadership

ColorComm, an organization for women of color in advertising, PR and communications industries that launched in 2011, is introducing a new group called Men of Color in Communications. MCC aims to provide resources to men of color in advertising, PR and communications, promote the advancement of men of color in leadership roles in these industries…

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Facebook Acquired Identity Verification Provider Confirm

Facebook appears to be working on some new ways to check IDs. Confirm, which developed technology that enabled verification of government-issued identification, such as driver’s licenses, announced that it will be acquired by Facebook. The agreement covers the company’s technology and employees, and Kurt Wagner of Recode reported that the Boston-based startup will join the…

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Team Visa’s Athletes Use Social Media to Preview the Company’s Winter Olympics Push

Olympic athletes chase gold, silver and bronze. But for their everyday spending needs, Visa’s fantastic blue plastic sure comes in handy. Almost all of the 54 members of the company’s Olympic and Paralympic endorsement roster, representing 21 countries and 15 sports, pull together for a global campaign ahead of the Winter Olympic Games in PyeongChang,…

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GoDaddy Buys Marketing Platform Main Street Hub

There will be no controversial Super Bowl ads from domain provider and cloud platform GoDaddy this year, but that hasn’t kept the company out of the news. GoDaddy announced an agreement to acquire Main Street Hub, a full-service marketing platform aimed at enabling small businesses to optimize their social media marketing. The deal is valued…

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Publicis Groupe Names New Client Lead for Verizon Account

Publicis Groupe has hired Shenan Reed as president, chief client officer for VM1, a’ dedicated Verizon unit housed within Zenith. Reed will be tasked with leading strategic activity across Publicis Groupe’s Zenith, SapientRazorfish, Moxie, Rokkan and The Community units for the client. “I’m excited to join the team,” Reed said in a statement. “I look…

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YouTube Is Making Its Official Artist Channels Hubs for All of Artists’ Content

YouTube launched Official Artist Channels in 2017 in an effort to make it easier for fans to find content from their favorite artists, including music videos, lyric videos, covers, unplugged sets, live performances and backstage footage. Now, the Google-owned video-sharing platform will begin combining subscribers from across multiple channels into artists’ Official Artist Channels. In…

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TEGNA Invests In Tubi TV, Expanding Ad Network

Tubi, which is free and ad-supported, has a library of more than 7,500 movies and TV shows that cycle each month. As part of the deal with TEGNA, Tubi will also distribute localized content from
TEGNA’s local TV station, including news and other content. Tubi, in turn, will expand the relationship it has with the Premion network, which serves local and national ads to OTT networks.

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Netflix Boosts Marketing By 50%

The subscription video service plans to grow marketing costs to $2 billion this year from $1.3 billion in 2017. However, TV is still a tiny part of Netflix’s marketing revenues.

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