Data-Labor-Technology

Get ready for your mind to be blown by all the wonderful things you can put guacamole on (we’re talking toast, sandwiches, tacos and more) thanks to Avocados From Mexico. The trade group released a teaser for its 30-second Super Bowl spot, which will focus on the versatility of guacamole. GSD&M is handling the creative….

PepsiCo’s Super Bowl LII ad for Mountain Dew and Doritos just got a lot more epic. The snacks and beverage company announced today that hip-hop legends Missy Elliot and Busta Rhymes will appear in the ad alongside actors Morgan Freeman and Peter Dinklage. In a second teaser (below), Elliot is paired with Freeman for Mountain…

Uber is beginning 2018 by focusing more on celebrating its drivers, beginning with a pair of documentary-style spots–timed to National Compliment Day today–profiling two drivers who’ve gotten some of the most in-app compliments from passengers. “A compliment can go further than you think,” says onscreen copy at the beginning of the spots, which were made…

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Although video header bidding is still nascent, early adopters are starting to see results. Social-heavy publisher Diply has been using AppNexus’ video header bidding solution Prebid Video since the end of last year to allow programmatic auctions to compete alongside its ad server –  Google’s DoubleClick for Publishers (DFP). Customizing its header bidding wrapper helps… Continue reading »

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Just six weeks into her new role as CMO of Kentucky Fried Chicken, Andrea Zahumensky is hitting the market Sunday with her first big campaign launch for the quick-serve restaurant’s new Smoky Mountain BBQ flavor. Zahumensky, who joined KFC from Procter & Gamble, where she was brand director for baby care products in North America,… Continue reading »

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AT&T’s CEO, in an open letter, called on Congress to clarify the repeal of net-neutrality rules while also imposing new regulations on tech titans such as Google and Facebook.

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Schenkel, vice president of programmatic at GumGum. The end of the fourth quarter and the start of Q1 are full of planning conversations with brands, agencies and publisher partners.… Continue reading »

The post As 2018 Gets Under Way, Digital Ad Execs Are Worried About These Five Issues appeared first on AdExchanger.

The customers subjected to the “Whopper Neutrality” experiment expressed confusion, frustration, and in some cases, considerable anger — but also said the experience helped them better understand
the somewhat complex net neutrality issue.

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Conde Nast wants to quickly build up its data science practice, so it acquired Lighthouse Datalab on Monday. In so doing, it added three people to its data science team who will enhance the machine-learning and AI capabilities of Spire, its data platform. Lighthouse Datalab founder Sriram Subramanian will serve as head of data science… Continue reading »

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