Data-Labor-Technology

If a picture is worth a thousand words, how much is a shoppable image on Instagram worth? Announced at last week’s National Retail Federation conference, Salesforce Commerce Cloud revealed that retailers can now use their entire product catalog to create shoppable posts on Instagram. This includes product details like the price, name and a short…

Univision is promoting Jessica Rodriguez to president and chief operating officer, a new position at the nation’s leading Spanish-language media company. Rodriguez, who was named to the 2016 Adweek 50, has been chief marketing officer of UCI since 2014. She’ll continue in that role overseeing research, consumer branding and messaging, corporate marketing, branding initiatives and…

Tesla unleashed a bold pay package for Chief Executive Elon Musk that again ties his compensation entirely to key performance benchmarks. This time, the goals take the electric-car maker to cosmic heights, including an ultimate aim of hitting $650 billion in market value.

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Procter & Gamble isn’t done trimming its agency and advertising investments, even after a year of deep cuts to media and production budgets, according to senior managers during the company’s Q2 earnings report on Tuesday. Digital media and tech vendors have become more transparent since P&G began crusading against online supply chain failures a year… Continue reading »

The post Procter & Gamble Plans To Keep Slashing Marketing Costs appeared first on AdExchanger.

DDB New York has hired Lisa Topol and Derek Barnes as co-CCOs, effective in March. The duo will lead the agency’s creative department across a client roster that includes Unilever, Mars, PepsiCo, Henkel, Merck, Tribeca Enterprises and Cotton Inc while reporting to DDB North America CCO Ari Weiss. “Lisa and Derek have had careers that…

The National Football League’s two conference championship games far surpassed anything else television had to offer during the week of Jan. 15, according to the Nielsen Social Content Ratings. The American Football Conference Championship game on CBS, in which the host New England Patriots edged the Jacksonville Jaguars for a spot in Super Bowl LII,…

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Luttrell, founder and CEO at Amino Payments. For years, programmatic was considered the efficient channel for media buying. And it is, depending on how you define “efficient.” I would… Continue reading »

The post Programmatic Efficiency Should Focus On Audience, Inventory and Working Media appeared first on AdExchanger.

Trust is a tricky thing. Do you trust that someone is telling you the truth? Do you trust them with your secrets? Do you trust that they will continue to behave in a similar way tomorrow as they do today? Do you trust that they are trying to do the right thing? If there were…

Facebook just created a new way to measure time, but you won’t be seeing it on your Apple Watch. The social network introduced Flicks, which are aimed at simplifying the process for programmers and developers working with media. One Flick is equal to 1/705600000 second, which is slightly larger than a nanosecond. However, Flicks are…

Why do runners run? Ashley Madison provides at least one answer in “Morning Run,” which turns out to be a humorous spoof on the tropes of sports advertising geared to women. Keep running, lady! Ashley Madison’s had a run of its own this past few years. In 2015, a security breach gave it two major…