Translation Names New Chief Strategy Officer as Well as New Head of Talent

Translation, which describes itself as a full-service communications agency, today announced it hired Daniel Cherry III to be its new chief strategy officer. He formerly served as the chief marketing and innovation officer of three-time Stanley Cup champion the New Jersey Devils and the team’s home arena, the Prudential Center. The shop also hired Britta…

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Tumblr: Here’s How to Change Your Username in the Mobile App

Tumblr recently introduced the ability for users to change their username within the Tumblr mobile application. Formerly, this could only be done on Tumblr’s website. Our guide will show you how this feature works. Note: These screenshots were captured in the Tumblr app on iOS. Step 1: Tap the account icon in the bottom-right corner…

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Samsung Flips the Script on ‘Can Do’ Advertising for an App That Keeps You Awake While Driving

“Can do” spirit can only take you so far. Especially if you’re falling asleep behind the wheel–which can, of course, cost you your life and endanger others. No matter how strong, bright or wakeful you fancy yourself, remember: No one can resist the sweet slumber song of Morpheus. When its comes to tired driving ……

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Twitter COO Anthony Noto Is Leaving to Become Chief Executive at SoFi

Twitter chief operating officer Anthony Noto is leaving the company to become CEO of SoFi. Today, SoFi, a financial services company, announced the news in a statement, citing Noto’s “deep understanding of technology, consumer and financial businesses.” “I’m grateful to the SoFi board for this extraordinary opportunity to lead one of the most important new…

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Global Advertising Forecast To Rise Nearly 5% In 2018

Worldwide advertising is expected to rise nearly 4.7% to $572 billion this year — helped by the Winter Olympics, the FIFA World Cup, and U.S. midterm elections.

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How Brands From Subway to Maserati Are Using Instagram Effectively

The fact that the word “porn” is associated with so many innocent photo categories on Instagram (#shoeporn, #foodporn, #travelporn) speaks to the power of pictures and their ability to allow our minds to indulge in a little fantasy. If you’ve ever been on the slow carb diet, for example, you may partake in a little…

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Diesel’s New Ad Celebrating Flaws Has Great Storytelling That Flies Off in All Directions

Last fall, Diesel gave us “Go With the Flaw,” a gritty, glamorous celebration of ugliness, created by Publicis Italy and directed by Fran?ois Rousselet. Now, the second installation of the campaign, “Keep the World Flawed” (also directed by Rousselet), leans hard into the subject matter. Think of the first ad as a manifesto. This new…

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Trump, Putin Rank Last Among World Leader ‘Brands’

Canada’s Prime Minister Justin Trudeau and Germany’s Chancellor Angela Merkel are viewed as the most respected world leaders, while U.S. President Donald Trump and Russian President Vladimir Putin had
the highest disapproval ratings, according to the first ever edition of Y&R’s highly respected BAV (Brand Asset Valuator) research study that asked about world leader brands. The survey, which is
being published in collaboration with U.S. News & World Report and the Wharton School of the University of Pennsylvania, is based on a global study of people in 80 countries across a wide range of
economic, citizenship and quality of life criteria.

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Apple to Begin Selling Delayed HomePod Speaker

Apple will start selling its voice-activated speaker HomePod in stores Feb. 9, bringing an end to a delayed launch that cost the company sales during the critical holiday shopping season.

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