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Screen6 Has A Solution For Cookie Decay: Grab Those Cookies While They’re Fresh

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The cookie is under pressure. On Tuesday, Amsterdam-based cross-device vendor Screen6 released a tool that CEO David de Jong says can add cookies to cross-device graphs in real time before they have a chance to decay. Device fragmentation, Apple’s recent moves to prevent third-party tracking in iOS 11 and environments where there are no cookies,… Continue reading »

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4 Ways to Apply Data Science to Social Media Marketing in 2018

Harvard Business Review famously described data science as the “Sexiest Job of the 21st Century” in 2012, causing a massive explosion in opportunities in this space. Today, data science has spread its hold over the digital marketing landscape. Particularly for social media marketing, data science promises a lot. From advanced analysis of social media activity…

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Ecom Startups Purple And MVMT Take The Drudgery Out Of Cross-Channel Data Wrangling

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The paid ads folks at mattress brand Purple and online watch retailer MVMT spend their days obsessing about measurement – and stressing over data silos. Budgets are lean, and they’re under pressure to tie spend to success. A six-person team at Purple manages paid advertising across more than 15 channels. But combining, analyzing, comparing and activating… Continue reading »

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Why Clorox’s CMO Isn’t Afraid of Ecommerce—or How Millennials Are Disrupting the Industry

“First name Stephen, last name Curry/He came into my life and now everything is less blurry.” Those catchy lyrics are from a Brita stream commercial that premiered earlier this month. It was corny but laughable and instantly became an internet ear worm. Brita, a Clorox Company brand, had little choice but to let it become…

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Modell’s Taps USIM As Print/Broadcast AOR

USIM, the independent media services agency founded by Dennis Holt, has been named print and broadcast media agency of record for sporting goods and apparel retailer Modell’s Sporting Goods. Billings
were not disclosed, but USIM was selected following a formal review.

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WPP’s New Global Brand Agency Combines 5 of Its Consultancies and Design Shops

WPP has made good on a promise it made in September to launch a next-generation global brand agency comprised of five of its consultancies and design shops by January. Today, the holding company opened the doors of Superunion, which combines WPP’s Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT. The agency said in a…

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How Marriott’s Loyalty Data Program Is Driving Its Media Ambitions

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Many large brands have in-housed advertising technology as part of a data-driven marketing overhaul. But for Marriott, the data-driven plan has meant taking more ownership of media production, including travel news sites and documentary features, as data ties creative content to bottom-line results. Last year, Marriott consolidated data from its Marriott and Ritz-Carlton rewards programs… Continue reading »

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Americans see both good and bad in trends that are changing the workplace

Among the trends reshaping the U.S. workplace, more Americans see outsourcing of jobs, more immigrant workers and imports as negative rather than positive forces when it comes to their livelihoods.

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Jaron Lanier – Dawn of the New Everything

Jaron Lanier - Dawn of the New Everything
Recorded: December 7th, 2017
Jaron Lanier explored the connection between the brain and the world and argued that virtual reality enhances lives.
Jaron Lanier is an American computer philosophy writer, computer scientist, visual artist, and composer of classical music. A pioneer in the field of virtual reality, Lanier and Thomas G. Zimmerman left Atari in 1985 to found VPL Research, Inc., the first company to sell VR goggles and gloves.
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