Data-Labor-Technology

Netflix drama Stranger Things dominated Twitter during the red carpet leading up to the 24th Annual Screen Actors Guild Awards at the Shrine Auditorium in Los Angeles Sunday night. The five most-tweeted-about celebrities from the red carpet were all from the science-fiction and horror series: Millie Bobby Brown Sadie Sink Dacre Montgomery Gaten Matarazzo Caleb…

Esports giant ESL announced an agreement to bring two of its top competitions–the CS:GO Pro League Counter-Strike: Global Offensive competition (with WESA, the World Esports Association) and the ESL One Dota 2 and CS:GO circuit–exclusively to Facebook. The competitions will be streamed exclusively via Facebook Live in English and Portuguese, and ESL said other languages…

Netflix’s bizarre campaign at the Consumer Electronics Show for its upcoming sci-fi show Altered Carbon may have seemed like a quick and viral public relations stunt, but the event was actually highly calculated and planned, down to a protest and fake vandalism of its event booth. Psychasec was billed as a radical new technology that…

Leave it to Google to come up with the first viral app of 2018. The search giant’s Arts & Culture app, which pairs a selfie you take with one of the thousands of artworks available on Google’s database, has already seen more than 30 million downloads, according to the company. While most of the internet…

When it comes to experiential projects and emerging tech, most marketers are curious about their options and want to do more of both this year, but they’re not entirely sure how, according to a new study from brand experience shop AgencyEA. “All they know is they want tech at their events, but they don’t necessarily…

Billed as a matchup of David versus Goliath, the New England Patriots earned a come from behind 24-20 victory over the underdog Jacksonville Jaguars Sunday afternoon in the 2018 AFC Championship Game, sending the franchise to its 10th Super Bowl appearance. The broadcast delivered Goliath-like ratings for CBS. According to Nielsen, the CBS Sports broadcast…

AdExchanger |

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Bennett Rosenblatt, rider display marketing lead at Uber. At Uber, our programmatic strategy prioritizes transparency and trust above all. We run campaigns in an enterprise self-service demand-side platform (DSP) and leverage a transparent ad server to… Continue reading »

The post Forget Viewability: Your Ads Aren’t Serving appeared first on AdExchanger.

They’rrrre back. The Barkleys, Subaru’s family of dogs that drive like people–well, better than some people we know, actually–return in four comical commercials that broke during the Screen Actors Guild Awards telecast last night. “This year, the creative team had additional inspiration in the new three-row Ascent, the biggest vehicle Subaru has ever made, and…

The automaker is teasing its Super Bowl effort only by promising it will “celebrate millions of heroes who have helped a very important cause” and that “you might be one of them.”

The brand will continue its sponsorship of the Super Bowl alternative, the Puppy Bowl on Animal Planet, for the eighth consecutive year.