The Japanese economy is picking up more and moving toward the central bank’s 2% inflation goal, though only gradually, according to new government data.
[Read More …]
TV Can Make Attribution More Actionable
AdExchanger |
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by John Whitmore, head of data strategy at TiVo. Measuring campaigns by tying ad exposure to customer conversions, whether they be in-store purchases, car test drives or online site visits, isn’t anything new. However, turning measurement… Continue reading »
Data And Diversification: How Publishers Survived 2017
AdExchanger |
In 2017, many online publications realized that data and revenue diversification could drive success. And not being diversified enough could hurt their business. While many publishers tout their branded content businesses, programmatic provides a reliable, easily scalable revenue stream. Publishers that were programmatic holdouts, avoiding the main way advertisers do data-driven buying, course-corrected this year… Continue reading »
Global Economy Week Ahead: BOJ Opinions, China Manufacturing PMI
The week ahead features a summary of opinions from the Bank of Japan’s latest monetary policy meeting and data on China’s factory activity.
[Read More …]
The Top Stories And Trends Of 2017 In Data-Driven Advertising
AdExchanger |
What interested AdExchanger readers most in 2017? The most popular stories of the year show that header bidding’s evolution remained a hot topic – server-to-server integrations, in-app header bidding and supply-path optimization. But 2017 was also a year of upheaval. Fallout from Apple’s Safari changes and Google’s YouTube changes concerned many readers. And there was… Continue reading »
Lotame Eyes International, Brand Expansion Under New CRO
AdExchanger |
Lotame has hired a new CRO as the independent, 10-year-old data management platform seeks to compete in a category increasingly dominated by marketing clouds. The company’s new revenue chief, Eric Marterella, spent the past five years leading global enterprise sales for social media marketing platform Sprinklr. His responsibilities at Lotame will include managing global client… Continue reading »
TV Can Make Attribution More Actionable
AdExchanger |
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by John Whitmore, head of data strategy at TiVo. Measuring campaigns by tying ad exposure to customer conversions, whether they be in-store purchases, car test drives or online site visits, isn’t anything new. However, turning measurement… Continue reading »
Data And Diversification: How Publishers Survived 2017
AdExchanger |
In 2017, many online publications realized that data and revenue diversification could drive success. And not being diversified enough could hurt their business. While many publishers tout their branded content businesses, programmatic provides a reliable, easily scalable revenue stream. Publishers that were programmatic holdouts, avoiding the main way advertisers do data-driven buying, course-corrected this year… Continue reading »
Global Economy Week Ahead: BOJ Opinions, China Manufacturing PMI
The week ahead features a summary of opinions from the Bank of Japan’s latest monetary policy meeting and data on China’s factory activity.
[Read More …]
Global Economy Week Ahead: BOJ Opinions, China Manufacturing PMI
The week ahead features a summary of opinions from the Bank of Japan’s latest monetary policy meeting and data on China’s factory activity.
[Read More …]