Data-Labor-Technology

Bloomberg Media has launched what it is calling the first 24/7 news network built for a social-media platform. Called TicToc, the network lives exclusively on Twitter, and targets “on-the-go,
mobile-first news consumers” with global, general interest news.

NBC already streams the games on desktop computers, connected TVs and tablets. The new deal adds smartphone viewing to that mix.

Digital video continues to grow and evolve in the digital advertising landscape at an exponential rate. According to eMarketer, U.S. marketers will spend on average more than $9 million on digital and
mobile video advertising in 2017. Unfortunately, however, the metrics by which we evaluate the performance of these campaigns trails far behind in innovation.

“For the first time for digital advertising, we have real proof points that having context [understanding] is going to drive up sales and ROI,” Bhanu Bhardwaj, s principal of IRI’s Media Center of
Excellence tells “Marketing Daily.”

Facebook is in the midst of transforming the video content it hosts, reworking its viewing and advertising experience in a bid to capture more of the $70 billion in advertising dollars that currently
flow to television.

As more semiconductors are built and shipped to Apple, Google, Microsoft, Samsung and other hardware manufacturers, consumers will have more devices available to connect to the Internet and see or
hear advertisements.

Premium video is a massive opportunity for publishers to begin winning against Facebook and Google.

The deal is the latest addition to DAN’s growing corral of B2B shops, following the acquisition of gyro last year and BAND in 2015.

While the use of specific TV network apps is rising, the majority of TV viewers still don’t have them on their devices.

Ana Ceppi will serve as a advisor and liaison to NBC’s external client and agency partners, helping to promote the company’s efforts in the Hispanic marketplace and for the NBCU Telemundo network
brand.