Red, White & Bizarro

I was not a big social media user before Nov. 8, 2016, but that all changed when Donald Trump was elected President. Partly because I wanted to understand the role social media — especially Twitter
— played and continues to play in all things Trump, I jumped in. With both feet. I’ve learned a lot. Not all good. But the first thing I ever posted about Trump was an image on Instagram of Trump as
“Bizzaro # 1,” a reference to the character in Superman who comes from Bizzaro World, where they say things that mean the opposite of what they mean on planet Earth.

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KFC Made Some Very Weird Relaxation Videos to Help You Deal With Life in America Today

Remember when Don Draper’s had his epiphany at the meditation retreat? It inspired him to dream up a famous commercial, but it could easily have led to something like KFC’s “Comfort Zone,” a hallucinogenic new campaign by Wieden + Kennedy that suggests–by playing around with the tropes of meditation–that KFC’s Pot Pie is just the…

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Bill Hader Stars in Pringles’ Very First Super Bowl Ad

Pringles has released a short teaser to its first Big Game ad, revealing Trainwreck actor Bill Hader as the star. He’ll be showcasing “flavor stacking” in the Super Bowl LII 30-second spot on Feb. 4. “More people will see me in this than they have in the past three movies I’ve been in,” Hader jokingly…

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Naturalization rate among U.S. immigrants up since 2005, with India among the biggest gainers

Most of the United States’ 20 largest immigrant groups experienced increases in naturalization rates between 2005 and 2015, with India and Ecuador posting the biggest increases among origin countries.

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How Fox Is Using the Post-NFC Championship Slot, Its Most Valuable Real Estate in 2018

As broadcast networks roll out new series each season, some of them rely on tried-and-true launching pads on their schedule, usually following their biggest shows. CBS uses the post-Big Bang Theory slot to debut hits like Young Sheldon, Kevin Can Wait and Scorpion, while NBC relies on The Voice to funnel viewers to the premieres…

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Your Facebook Group May Soon Be Able to Host a Watch Party

Facebook has placed a great deal of emphasis on Facebook Live and groups in recent months, and the newest feature it is testing combines the two. Vice president of product Fidji Simo announced in a Facebook post that the social network started testing a feature “with a handful of groups” Wednesday called Watch Party. Watch…

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This Countertop Dishwasher Is as Clever and Eco-Friendly as It Is Beautiful

Remember that one time Business Insider ran an article on what dishwashers look like on the inside while they’re running? There’s a market for that. In partnership with Frog, Heatworks has launched the Tetra, a delightfully diminutive countertop dishwasher that actually lets you watch goods get clean. Think of it as the perfect accompaniment to…

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GoDaddy Is Sitting Out Super Bowl LII

GoDaddy, the online brand, which was a Big Game staple for years, is sitting out Super Bowl LII, although in another way the brand is returning to its roots. After skipping Super Bowl 50, GoDaddy turned to new agency Bullish for last year’s effort which kickstarted a yearlong campaign built around a character designed as…

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United Airlines Salutes Winter Olympians, and Its Own Employees, as Superheroes in New Ads

Air Raider. Arctic Angel. King Quad. Storm Tamer. Winged Wonder. These are some of the “superheroes” appearing in mcgarrbowen’s new United Airlines campaign ahead of the 2018 Winter Olympic and Paralympic Games in PyeongChang, South Korea, next month. We’re not talking about marvels (or even Marvels) who leap tall buildings in a single bound, spin…

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Snapchat Is Making App Install Ads More Targeted With Deep Links

Snapchat’s ad-tech pipes are getting a little deeper. For advertisers that run ads that promote app installs (by prompting users to swipe on the screen to download an app), brands can now deep link their campaigns that prompt consumers to re-engage with specific features of the app. Used by various app marketers on platforms like…

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