Data-Labor-Technology

GoDaddy, the online brand, which was a Big Game staple for years, is sitting out Super Bowl LII, although in another way the brand is returning to its roots. After skipping Super Bowl 50, GoDaddy turned to new agency Bullish for last year’s effort which kickstarted a yearlong campaign built around a character designed as…

Air Raider. Arctic Angel. King Quad. Storm Tamer. Winged Wonder. These are some of the “superheroes” appearing in mcgarrbowen’s new United Airlines campaign ahead of the 2018 Winter Olympic and Paralympic Games in PyeongChang, South Korea, next month. We’re not talking about marvels (or even Marvels) who leap tall buildings in a single bound, spin…

Snapchat’s ad-tech pipes are getting a little deeper. For advertisers that run ads that promote app installs (by prompting users to swipe on the screen to download an app), brands can now deep link their campaigns that prompt consumers to re-engage with specific features of the app. Used by various app marketers on platforms like…

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Should brands be wary of the net neutrality rollback? Republican FCC Commissioner Michael O’Rielly aimed to put their minds at ease at AdExchanger’s Industry Preview in New York on Wednesday. The FCC, led by Chairman Ajit Pai, voted along party lines to repeal net neutrality in mid-December. The worry is that without rules to disallow… Continue reading »

The post Industry Preview: FCC Commish O’Rielly Defends The End Of Net Neutrality, But The Debate Rages On appeared first on AdExchanger.

The share of U.S. women at the end of their childbearing years who have ever given birth was higher in 2016 than it had been 10 years earlier.

Agency execs have increasingly used Google Preferred channels to supplement broadcast, cable and national syndication upfront buys. But that level of inventory looks to be shrinking.

There are three main ways to measure fertility. None of them is “right” or “wrong,” but each tells a different story about when births bottomed out.

Amazon named 20 metropolitan areas as finalists for its second headquarters after reviewing 238 proposals from across the U.S., Canada and Mexico. New York, Chicago, Columbus, Ohio, and Indianapolis are among the choices.

According to Salesforce’s Digital Advertising 2020 Report, which the company officially unveiled Thursday morning, 65% of companies increased their video advertising budgets over the past year. And
52% of advertisers are choosing to produce their video ads in-house

I’ve seen the rise of mobile and omnichannel retail from within the industry. Ten years ago, when I worked at Walmart.com, Amazon was becoming a powerhouse beyond books and Walmart was redesigning its delivery network in response to rising ecommerce sales. When I was at Apple in 2011, the company was redefining the concept of…