Data-Labor-Technology

Agency execs have increasingly used Google Preferred channels to supplement broadcast, cable and national syndication upfront buys. But that level of inventory looks to be shrinking.

There are three main ways to measure fertility. None of them is “right” or “wrong,” but each tells a different story about when births bottomed out.

Amazon named 20 metropolitan areas as finalists for its second headquarters after reviewing 238 proposals from across the U.S., Canada and Mexico. New York, Chicago, Columbus, Ohio, and Indianapolis are among the choices.

According to Salesforce’s Digital Advertising 2020 Report, which the company officially unveiled Thursday morning, 65% of companies increased their video advertising budgets over the past year. And
52% of advertisers are choosing to produce their video ads in-house

I’ve seen the rise of mobile and omnichannel retail from within the industry. Ten years ago, when I worked at Walmart.com, Amazon was becoming a powerhouse beyond books and Walmart was redesigning its delivery network in response to rising ecommerce sales. When I was at Apple in 2011, the company was redefining the concept of…

President Trump’s comments referring to certain nations, including Haiti, as “shitholes” provoked widespread anger and outrage. But one agency creative in the Caribbean nation is working on a more lighthearted response–raising money to run out-of-home and print ads in Washington, D.C., that aim to use Trump’s words against him to boost the image of Haiti….

With new, more stringent consumer privacy regulations poised to take effect in Europe soon, a leading digital advertising exchange has become the first to announce it will be fully compliant, offering
advertisers, agencies and trading desks inventory that measures up to the new standard. OpenX this morning said that effective Jan. 18, 100% of the inventory listed on its exchange will be compliant
with the European Union’s General Data Protection Regulation (GDPR), months ahead of when the new rules take effect in May.

She was by the wall, asleep, wearing a black sleeveless dress picked out by her personal stylist, who was busy applying a layer of makeup to her resting face. The room, deep in the Venetian Hotel in Las Vegas, was the antithesis of what Las Vegas stands for. There was no glitz or glamour. It…

Picture a future where machines make better decisions about influencer campaigns than even the savviest marketers. Software won’t just automate aspects of recruiting influencers and encouraging them to post content. It will learn about everything from exactly which types of influencers drive the most brand engagement to optimal ways of enticing influential customers to recommend…