Data-Labor-Technology

Football, of both the professional and amateur variety, dominated the Nielsen Social Content Ratings for the week of Jan. 8. This past weekend’s four National Football League playoff games accounted for four of the top five spots on the sports chart, with the other going to the College Football Playoff National Championship game. The Minnesota…

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IPG purges its media plans of any ad tech companies that fail to provide value. “We’ve been talking to all of the ad tech companies we work with to make sure we’re optimizing for the effectiveness of media – and, frankly, if they can’t do that, we look for providers that can,” Michael Roth, chairman and… Continue reading »

The post IPG At Industry Preview: It’s Not Just About Providing Value, It’s About Proving It appeared first on AdExchanger.

Apple said it plans to pay $38 billion in repatriation taxes on profits and cash held overseas, and said it would create a new U.S. campus and create 20,000 jobs.

With the Winter Olympics just three weeks away, NBC has made a surprise-yet-familiar pick–Katie Couric–to co-host the opening ceremony in the wake of Matt Lauer’s departure from the network. The network also announced that the Feb. 9 opening ceremony in Pyeongchang, South Korea will be livestreamed for the first time, ahead of its time-delayed linear…

The FTC is investigating whether Broadcom engaged in anticompetitive tactics in negotiations with customers.

Toyota-owned luxury carmaker Lexus will return to the Super Bowl on Feb. 4, a company representative confirmed to Adweek. The spot will be tied to the release of Marvel Studios’ new superhero movie, Black Panther, which is slated to hit theaters on Feb. 16. The company said additional details will be revealed later. Last year,…

To get a whole bunch of people to change their habits and do the right thing, it helps to make the right thing sexy … or at least provide a sexy incentive. That’s the logic behind Adidas’ limited-edition EQT Support 93/Berlin shoe, the fruit of an unlikely partnership between the brand and the city’s public…

At the Digiday Video Anywhere Summit last November, we sat down with 76 industry leaders from major U.S. media companies to discuss the future of video monetization on Facebook. Check out our research on the enforcement of the General Data Protection Regulation here. Learn more about our upcoming events here.

Top findings:

• Sixty-one percent of digital media companies believe Facebook can provide either no value to publishers or incremental revenue at best.
• Only 7 percent make the majority of their video revenues off Facebook.
• Fifty-six percent distribute video across social platforms in an effort to reach new audiences.

Video is a megatrend for Facebook, but not for publishers on Facebook
Early in 2017, Facebook CEO Mark Zuckerberg boldly declared that video would be a “megatrend” for Facebook and that it would prioritize video across all of its apps. Some publishers heeded this call, increasing the amount of videos they published to the platform. But overall, publishers have yet to see clear monetary returns from Facebook’s video initiatives. Despite Facebook’s overtures about promising new ad formats, 86 percent of publishers make 25 percent or less of their video revenue off the platform.

The post Digiday Research: Are publishers making money from Facebook video? appeared first on Digiday.

Apparel brand Life Is Good pours on the power of positive thinking in an unusual stunt that harnesses happy thoughts–well, brainwave patterns, actually–to turn on a tap and fill a glass of water. Hey, people. Advertising might not be rocket science. But sometimes, it’s neuroscience. Or something. Anyway, the brand, renowned for its T-shirts emblazoned…

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). As 2018 gets underway, there is one issue that should be at the top of everyone’s… Continue reading »

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