Data-Labor-Technology

When Americans are asked why more students don’t pursue a degree in science, technology, engineering or math (STEM), they are most likely to point to the difficulty of these subjects, according to a new Pew Research Center survey. About half of adults (52%) say the main reason young people don’t pursue STEM degrees is they think these subjects are too hard.

The Television Critics Association’s winter press tour comes to a close today, capping 14 days in which approximately 40 broadcast, cable and streaming outlets presented their early-2018 shows to hundreds of TV journalists. But a company that never set foot inside Pasadena, Calif.’s Langham Huntington dominated most of those two weeks. Netflix once again skipped…

Creative development and media company Thirty Five Media, owned by National Basketball Association superstar Kevin Durant and his business partner, Rich Kleinman, announced that it will work with YouTube to help athletes create their own YouTube channels, as well as to create new sports programming, as a YouTube development partner. This partnership follows the launch…

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Our guest this week is Belinda Smith, a senior brand marketer at Electronic Arts who is also the author of many smart AdExchanger columns. Belinda is a font of insights for any marketer thinking about bringing their media buying activities in-house. When she joined EA,… Continue reading »

The post Podcast: Belinda Smith Discusses EA’s Marketing Arts appeared first on AdExchanger.

After strengthening its leadership team in Los Angeles in November, 72andSunny has set out to build up its New York office with some key strategic moves–hiring Jessica Monsey as managing director, promoting Justine Armour to executive creative director and moving its current managing director and partner, James Townsend, into a global role. Monsey is slated…

Sports marketing has always reveled in the thrill of victory. But highlighting the agony of defeat can be even more inspiring when the audience knows the athletes pick themselves up, come back from disaster and compete again. Beats by Dre, in the latest ads for its ongoing “Above the Noise” campaign, replays some pretty spectacular…

What’s more epic than one brand in a Super Bowl ad? Two brands in one ad! PepsiCo announced that two of its brands–Doritos and Mountain Dew–will share air time during the Big Game in an epic 60-second spot. The company also released a teaser today (see below). Not only will there be two major brands…

On the final day of the Consumer Electronics Show last week, I was walking through the crowded Las Vegas Convention Center when I saw the usual gaggle of techies blocking an aisle. Cameras drawn, they were watching a robot that looked more like a giant metallic crab. A moment later, a man walked up to…

Amazon’s contest to find a place for its second headquarters is spurring civic leaders around the country to confront municipal problems that have confounded lawmakers and local leaders for decades.

An awkward silence among friends isn’t just a moment to gloss past. It could be an opportunity to save the life of someone you care about, says a new PSA. It’s part of a lighthearted but powerful new campaign aimed at helping preventing suicides–and promoting mental health–among teens and young adults. Titled “Seize the Awkward,”…