Data-Labor-Technology

An awkward silence among friends isn’t just a moment to gloss past. It could be an opportunity to save the life of someone you care about, says a new PSA. It’s part of a lighthearted but powerful new campaign aimed at helping preventing suicides–and promoting mental health–among teens and young adults. Titled “Seize the Awkward,”…

Netflix’s Bill Nye Saves the World was keenly anticipated by nostalgic fans in their 30s who love science, and based on the ratings after two seasons, the show does not disappoint. In fact, Bill and his correspondents hash out some pretty relevant scientific issues on the show, particularly as it pertains to tech. In one…

As TV viewing habits continue to change significantly, marketers are searching for other ways to engage with these fragmented audiences. For instance, more and more marketers are shifting a large chunk of their advertising budget to over-the-top, or OTT, services which draw a growing number of viewers away from traditional TV, particularly those from the…

Squarespace announced it will run a 30-second Super Bowl ad during this year’s game on Feb. 4–marking the brand’s fifth consecutive appearance in the Big Game. In the last four years, Squarespace treated viewers several big celebrity names, including John Malkovich and Jeff Bridges. This year will be no different. The brand, which opted to…

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Advertisers for the first time can tap Roku’s first-party data via a managed service measurement system called Ad Insights, released on Wednesday. The Ad Insights platform builds on Roku’s support of third-party measurement partners like existing partner Nielsen, Kantar Millward Brown, Oracle, Placed and Experian. “This launch was really the result of us stepping back… Continue reading »

The post Roku Launches Measurement Platform Powered By Its First-Party TV Data appeared first on AdExchanger.

Social media is clearly a valuable channel for increasing exposure, but only a select few brands really understand how it works. If you’re just going through the motions, you probably aren’t generating much of a return on your investment. Perhaps it’s time for you to get more creative and explore new opportunities. Toss some Instagram…

Roku is making new in-house advertising data tools available, which it says will help standardize measurement across the OTT space. That will allow marketers more audience measurements, as well as
cross-platform video reach analysis for OTT and linear TV.

WASHINGTON, D.C. — If there was any doubt that digital media has taken center stage in political marketing, it was put to rest by top execs, operatives and consultants speaking at MediaPost’s
Marketing Politics conference here Tuesday. While traditional media remains a mainstay for many local races, public affairs and issues-oriented campaigns, top digital and data officers of the two
major U.S. parties and others made the case that digital is taking the lead in national and important state races, mainly for the same reasons it is beginning to dominate the mix for conventional
consumer marketers: because it’s efficient and it works.

It’s an underappreciated fact of good design: Sometimes imperfections are what make a design look perfect. We’ve seen it with Google’s “G” logo, which isn’t a perfect circle. And now, Fast Company has posted an intriguing article this morning pointing out something most people have never noticed about Starbucks’ mermaid logo–that her face is asymmetrical….

While there are many reasons that Americans get science news, the most common driver of attention to science news is curiosity, according to a 2017 Pew Research Center study. But people are also motivated to seek out science news for different reasons depending on the issues they care about most, with the environment being a prime example.