Data-Labor-Technology

Niantic announced a new monthly worldwide event in Pokemon Go called Community Day. Each month’s Community Day event will last for just three hours, and it will give players the chance to capture a “special Pokemon” that knows an exclusive battle move. For January, players will have the chance to capture a special version of…

After taking a hiatus in 2017, Toyota will return to the Super Bowl LII on Feb. 4, with two 60-second spots, a representative for the automaker confirmed to Adweek. The person said one of the Big Game commercials will focus on Toyota’s Winter Olympics sponsorship and the other will focus solely on the brand. No…

Minnesota indie agency Periscope is making a commitment to infuse emerging tech–including virtual reality, augmented reality and artificial intelligence–in every aspect of its creative work. Naturally, it needed a brand new team of innovators, which it dubbed Connected Experiences, to build that tech in-house. “This team is going to be connected in everything we do,”…

Steak-umm, the frozen sliced cheesesteak meat brand, has finally found the promised land, earning the blue checkmark of Twitter verification that it’s coveted so desperately. But it’s still kinda pissed at Jack and company. OPERATION #VERIFYSTEAKUMM WAS A SUCCESS YOU SAVAGES THE CORRUPT @TWITTER BUREAUCRATS FINALLY BENT TO THE WILL OF THE PEOPLE STEAK-UMM BLESS…

Sometimes you encounter an idea whose time has come. That doesn’t make the idea good. Case in point: Twice in as many weeks, a famous American face has dived into the French market with strong “We come in peace” vibes, pioneers for their ilk, zealously shilling our two favorite types of food–junk and fast. Both…

Kraft, one of the relatively few well-known consumer brands that has never made an ad appearance in the Super Bowl, will make its debut this year, the company announced today. The brand’s Big Game ad, created by Leo Burnett Chicago, will follow its Family Greatly campaign, which centered on parents’ concerns about not being perfect….

During the past two years, Snap, Inc. has partnered with almost all major TV media companies to create exclusive, original content for the platform. But some of those efforts have been better received than others: last month, CNN decided to end its daily Snapchat news show, The Update, just four months after its launch. Snap…

The new unit might have been thought of as a UX (user experience) team not long ago. But that term is so 2017 in today’s constantly connected world of consumers and brands, according to the agency.

With the esports audience estimated to reach 385 million people this year, it’s time for brands to pay attention to the growing fan base and direct their efforts and advertising dollars toward targeting the burgeoning industry. With a large percentage of the audience comprised of millennial males–the share of millennials is two to three times…

If you’re hosting a Super Bowl party this year, Tostitos is giving you the opportunity to invite your guests using your own Super Bowl ad. Well, sort of. The chip brand has created a platform where you can input information about your party–your name, address, time it starts–then, via a digital invite creator, filters through…