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Digital Ad Spend To Surpass Traditional In 2018, Per Analyst

Digital media spend will overtake offline media and marketing spend for the first time this year, a Winterberry Group analyst says. Measured media spending is estimated to reach $117.4 billion in
2018; offline media and marketing spend, $97.8 billion; and digital media spend, $100.8 billion.

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Dentsu Aegis Cuts Outlook For 2018

Dentsu Aegis issued a revised and downgraded 2018 ad-spending growth forecast today, predicting growth of 3.6% to $589.5 billion worldwide. In its June 2017 spending report, the firm had forecast 4.3%
growth for this year.

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Post Disney-Fox Deal: Fox Gets Higher Ad Exposure

MoffettNathanson Research estimates Fox will get 49% of its revenues from ad revenue after the deal. Currently it gets 26% of its revenue from advertising.

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Influencer Marketing in 2018: Becoming an Efficient Marketplace

Influencer marketing has expanded exponentially over the past two years. We’ve seen the industry go from a rising marketing tactic to an essential part of most marketing budgets. Brands and marketers have recently grasped how Influencer marketing is helping their bottom line and continuing to implement additional campaigns. In fact, Activate by Bloglovin’s research has…

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Peter Thiel Makes Bid To Acquire Remaining ‘Gawker’ Assets

Thiel funded a lawsuit against ‘Gawker’ brought on by former professional wrestler Hulk Hogan. He seemed eager to get back at Gawker after the site published a story about his homosexuality. It’s
likely an acquisition of Gawker’s remaining assets would allow him to remove any stories related to him that remain on the site.

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Girls Trip’s Tiffany Haddish Will Star in Groupon’s Super Bowl Commercial

Last summer, while promoting Girls Trip, comedian Tiffany Haddish appeared on Jimmy Kimmel Live. She told a delightful story about taking Jada Pinkett Smith and Will Smith on a Cajun swamp tour with a deal she had purchased on Groupon. Now, Haddish has been named as Groupon’s new spokeswoman, and as part of that deal,…

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Facebook News Feed Changes Will Challenge Publishers To Stay Relevant

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt McGowan, president at Adestra. The publishing industry has long been in a state of flux, most recently with the transition from print to digital. Now, with Facebook changing its… Continue reading »

The post Facebook News Feed Changes Will Challenge Publishers To Stay Relevant appeared first on AdExchanger.

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Spotify’s Non-IPO Threatens to Disrupt Wall Street

Banks working on Spotify’s unusual public share listing stand to collect a fraction of the fees underwriters typically charge in big IPOs, in a blow to the already beleaguered stock-selling business.

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WPP’s Sorrell Predicts Sports Rights Will Intensify

Sir Martin Sorrell predicted in a speech at CES on Friday that the sports rights market is only set to become more crowded as big players enter the fray, “Campaign” reports. Google, Facebook and
Amazon are the new big players that he believes will intensify the battle for the most lucrative sports deals.

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