Data-Labor-Technology

After airing a 15-second spot in Super Bowl LI featuring Michael Cena as the voice of Ernie the Elephant, The Wonderful Company’s Wonderful Pistachios brand will sit out Super Bowl LII. The Wonderful Company director, corporate communications Mark T. Carmel confirmed to Adweek that The Wonderful Company had “no plans around the Super Bowl this…

Fashion brand Kenzo has become quite adept at creating beautiful, albeit sometimes puzzling and thought-provoking films to debut new collections. And the brand’s latest film for its spring-summer collection is no different. “Yo! My Saint” has everything you’ve come to hope for in a Kenzo campaign. The nine-minute film is filled with stunning fashion, great…

The U.S. loves its social media platforms. Whether it’s Facebook, Instagram, Snapchat or Twitter, it seems like Americans can’t get enough, as 66 percent of its internet population uses social media. At the same time, only 37 percent of internet users in south and southeast Asia use social media. For example, in India, no social…

According to reports, Trump expected to lose the election, then pursue a course in which he had enjoyed some success: tv. Is this his future strategy?

The hotel giant is ordered to shut its website and app to Chinese residents after distributing a guest survey that included Hong Kong and others in a list of countries.

Legendary boxer Floyd Mayweather debuted a VR boxing and fitness game Tuesday at the Consumer Electronics Show in Las Vegas that lets fans and fighters face a VR version of Mayweather himself in a digital ring. The game, “Mayweather Boxing & Fitness Virtual Reality Program,” will initially only be available at his Mayweather Boxing Club…

Alexa wants to be where the people are–not just in their homes. It wants to be where people walk, where they run, where they stay all day in the sun. Or, at the very least, that’s what Amazon is one step closer to getting Alexa into every facet of your life with the introduction of…

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Ad targeting company Magnetic has a new CEO: ad tech vet Corey Ferengul. He replaces James Green, who served as CEO for the past six years. It’s time for the company to evolve and grow beyond its retargeting roots, said Ferengul, who previously sat on Magnetic’s board and also served as chief exec of programmatic… Continue reading »

The post Corey Ferengul Named CEO Of Magnetic To Develop New Go-To-Market Approach appeared first on AdExchanger.

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Online retailers are losing revenue right under their noses thanks to a devious form of ad injection only visible to infected site visitors. “I didn’t even know we had a problem,” said Jason LeBoeuf, director of ecommerce at athletics footwear brand Asics. The Asics website was the victim of customer-journey hijacking, a sneaky practice by… Continue reading »

The post Ecommerce Sites Have A New Form Of Fraud To Fear: Journey Hijacking appeared first on AdExchanger.