Posts

Posted on

Corey Ferengul Named CEO Of Magnetic To Develop New Go-To-Market Approach

AdExchanger |

Ad targeting company Magnetic has a new CEO: ad tech vet Corey Ferengul. He replaces James Green, who served as CEO for the past six years. It’s time for the company to evolve and grow beyond its retargeting roots, said Ferengul, who previously sat on Magnetic’s board and also served as chief exec of programmatic… Continue reading »

The post Corey Ferengul Named CEO Of Magnetic To Develop New Go-To-Market Approach appeared first on AdExchanger.

Powered by WPeMatico

Posted on

Ecommerce Sites Have A New Form Of Fraud To Fear: Journey Hijacking

AdExchanger |

Online retailers are losing revenue right under their noses thanks to a devious form of ad injection only visible to infected site visitors. “I didn’t even know we had a problem,” said Jason LeBoeuf, director of ecommerce at athletics footwear brand Asics. The Asics website was the victim of customer-journey hijacking, a sneaky practice by… Continue reading »

The post Ecommerce Sites Have A New Form Of Fraud To Fear: Journey Hijacking appeared first on AdExchanger.

Powered by WPeMatico

Posted on

Lyft’s Latest Plan to Grow the Brand (and Keep Riders Safe)? Its Own Craft Beer

Lyft is on the hunt for some new customers in the Chicago area. And just what exactly is the ride-hailing app’s plan to win over those coveted customers? Craft beer. Beginning next week, Lyft will partner with Baderbr?u Brewing in Chicago to create a very special craft beer called Five Star Lager. It’s described as…

Powered by WPeMatico

Posted on

Among U.S. Latinos, the internet now rivals television as a source for news

On a typical weekday, three-quarters of U.S. Latinos get their news from internet sources, nearly equal to the share who do so from television, according to a 2016 survey of Latino adults by Pew Research Center.

Powered by WPeMatico

Posted on

Why the Ikea Ad That You Pee on Is (Maybe) Not as Weird as You Thought

Ikea is no stranger to generating buzz with its advertising. But the brand’s first viral ad of 2018 is unusual, even so. The magazine ad, running in Sweden, encourages women to pee on it. If the reader does so, and is pregnant, the ad–using similar technology that pregnancy tests use to show a positive result–reveals…

Powered by WPeMatico

Posted on

Facebook, Google Have a Tough New Job in Germany: Content Cop

Under a German law in effect since Jan. 1, Facebook and other social platforms now are responsible for keeping illegal content off their sites—and finding the job is harder than it looks.

Powered by WPeMatico

Posted on

Sean Carroll – Layers Of Reality – The Complexity of The Universe

Sean Carroll - Layers Of Reality - The Complexity of The Universe
Sean Carroll is a cosmologist and physics professor specializing in dark energy and general relativity. He is a research professor in the Department of Physics at the California Institute of Technology. He has been a contributor to the physics blog Cosmic Variance, and has published in scientific journals and magazines such as Nature, The New York Times, Sky & Telescope, and New Scientist.

Recorded: 2016
[Read More …]

Powered by WPeMatico

Posted on

Closer Partner Relationships Can Reduce Video Ad-Classification Fraud

AdExchanger |

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Sam Appelbaum, general manager at Yellowhammer Media Group. EMarketer predicts that nearly three quarters of all display advertising will be transacted programmatically this year. Programmatic video isn’t far behind, but the premium in price… Continue reading »

The post Closer Partner Relationships Can Reduce Video Ad-Classification Fraud appeared first on AdExchanger.

Powered by WPeMatico