Facebook Users Want to Know More While Keeping Their Eyes on the Road

Facebook users are interested in being able to access more information while driving, without having to turn their eyes away from the road. Automotive head up display was one of Facebook IQ’s Topics to Watch for December, along with associated topics automatic transmission, BMW, BMW 5 Series, backup camera, blind spot monitor, Bluetooth, headlamp, parking…

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The Most Disturbing Booth at CES Is Actually an Ad for Netflix’s New Sci-Fi Show

Companies show off a lot of weird stuff at CES–connected dog collars, smart litter boxes and even shoes that can detect when you fall and send an alert to friends’ or family members’ phones. But this week’s creepiest and oddest booth is for a company called Psychasec. Psychasec bills itself vaguely as technology that morphs…

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Facebook Is Testing a Separate Destination for Local News in Its Mobile Apps

Facebook began testing a feature aimed at providing a destination for local news, in addition to content that can already be found on News Feed and on publishers’ pages. Mobile users in six cities–Billings, Mont.; Binghamton, N.Y.; Little Rock, Ark.; New Orleans; Olympia, Wash.; and Peoria, Ill.–may start seeing alerts guiding them to the feature,…

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The Weather May Be Cold, But Holidays Were Hot Topics on Facebook, Instagram

Facebook users rang in the holiday season in style, as Christmas Eve and New Year’s Day were the hottest of Facebook IQ’s Hot Topics on Facebook and Instagram in December. Football dominated the sports Hot Topics on both social networks, as Facebook users talked up three National Football League teams–the Carolina Panthers, New England Patriots…

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Even the World’s Biggest Tech Event Can’t Keep the Lights On

Shortly before noon today, the Consumer Electronics Show in Las Vegas suggested attendees head outside to the solar-powered outdoors due to a partial blackout inside the Las Vegas Convention Center, where around 180,000 attendees are visiting to preview the future of technology. While we work through this isolated power outage feel free to visit our…

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Fox Sports Announces Daily Livestream Show on Twitter During 2018 FIFA World Cup

No U.S.? No problem: Fox Sports is soldiering on for the 2018 FIFA World Cup in Russia, announcing a livestreamed 30-minute daily show on Twitter and a tournament-long Publisher Story on Snapchat. Fox Sports won the bidding in 2011 for the English-language broadcasting rights to all FIFA events from 2015 to 2022, including the 2018…

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PepsiCo Kicks Off Super Bowl Season With a Social-Driven Cooking Show Featuring Former NFL Stars

PepsiCo is drumming up some Super Bowl excitement a few weeks ahead of the Big Game in the form of a social media-driven cooking show staring some NFL stars. It’s part of the company’s recurring Game Day Grub Match series, a cooking competition that calls for chefs to use PepsiCo products to make unique, creative,…

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Can Diet Coke’s New Skinny, Rainbow-Colored Cans Attract the Millennials It Covets?

Thirty-five years after making a splash with the introduction of Diet Coke, the Coca-Cola company announced that the marquee product is getting a “full brand restage.” Starting next month, consumers who pass by the beverage case will see Diet Coke in new product dress: A skinny silver can sporting a bold center stripe whose colors…

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Dollar Shave Club Heads to Space in Its Latest Weird, Creamy Ad for Shave Butter

In its latest kooky commercial, Dollar Shave Club helps a guy face the final frontier. The cosmic romp begins in a bathroom (as most celestial experiences do), when a dude lathers up with the brand’s Shave Butter and promptly blasts off on a freaky face odyssey: That galaxy was so darn buttery, we half expected…

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At CES, TVs Are Bigger, Better and Smarter With Digital Assistants

Digital assistants are coming to your TV, aimed to make your life easier–one voice command at a time. A slew of TV product announcements arrived on Monday at the Consumer Electronics Show, each promising a bigger and better device to binge-watch your latest Netflix obsession. And soon, it will finally be OK to talk to…

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