Data-Labor-Technology

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Demand-side platforms (DSPs) make money by taking a percentage of the media buys that flow through their technology – and from lots of other hidden extras they charge for. Interviews with more than a dozen sources reveal that even as marketers make progress in understanding what they’re paying for, nontransparent fees abound in the DSP… Continue reading »

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The holidays are over–that is except for brands and retailers already looking ahead to this year’s holiday shopping season and trying to figure out what worked (and what didn’t) in 2017. Two key lessons from 2017: Mobile shopping continued to rise, and personalized product recommendations grew, according to an exclusive infographic from Salesforce Commerce Cloud….

The U.S. tech giant, whose main social network is blocked in China, is working with Xiaomi to launch a virtual-reality headset.

The Renault-Nissan-Mitsubishi Alliance is starting a venture-capital fund to invest in automotive tech, committing $200 million a year over five years for startup advances in batteries and self-driving vehicles.

James Damore, the former Google engineer who was fired over diversity memo, is suing the company for allegedly discriminating against white, conservative men. The suit comes a week after former female employees sued the company for allegedly discriminating against women.

Blacks who work in science, technology, engineering and math fields are more likely than STEM workers from other racial or ethnic backgrounds to say they have faced discrimination on the job. They also stand out in their views about workplace diversity.

Beijing’s internet regulators scolded China’s leading mobile-payments company for compromising privacy, putting pressure on firms to better protect personal data in a society subject to heavy state surveillance.

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WPP is embracing the forces of change – both internally and externally. Internally, CEO Sir Martin Sorrell knows WPP’s clients want simplification, which will lead to more consolidation. “We’ve seen it amongst clients and media,” he told AdExchanger. “We’re quite likely to see a similar set of circumstances in the agency business.” And externally, he’s… Continue reading »

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