Data-Labor-Technology

A potential merger between Qualcomm and Broadcom would create the world’s third-largest chip company.

It’s been just three months since Hollywood was first upended by wave after wave of sexual harassment allegations, but one of the loudest voices speaking out against the industry that turned a blind eye to her for two decades, Rose McGowan, says her upcoming E! docuseries has been three years in the making. Citizen Rose,…

The 75th Annual Golden Globe Awards on NBC tallied more than 24 times the total interactions on Facebook and Twitter of any other TV series or special for the week of Jan. 1. According to the Nielsen Social Content Ratings, Sunday night’s event totaled 13.203 million interactions across the two social networks. USA Network’s WWE…

IPG Mediabrands culturally-driven media agency Initiative hired Pele Cortizo-Burgess as chief strategy officer for the United States, effective immediately. Cortizo-Burgess will lead a team of 20 strategists, work across Initiative’s client roster and report directly to Initiative’s U.S. CEO Amy Armstrong. “It’s rare to find a strategic talent who offers both creative chops and technical…

The Consumer Electronics Show has introduced a slew of new voice-powered devices, with Google and Amazon leading the way. The spread of Alexa and Google Assistant puts Microsoft’s Cortana in a particularly uncomfortable position, one where even the Windows PC isn’t safe from other companies’ encroachment. The lesson is clear: The most successful digital assistants…

The University of Alabama’s thrilling 26-23 overtime victory over the University of Georgia in the College Football Playoff National Championship game Monday night had Twitter abuzz. The game-winning touchdown pass from Crimson Tide quarterback Tua Tagovailoa to wide receiver DeVonta Smith generated 54,000 tweets per minute. It was followed by Alabama kicker Andy Pappanastos’ missed…

State Farm is in the process of consolidating the majority of its marketing business with Omnicom, according to several parties with direct knowledge of the matter. “State Farm works with many vendors to provide solutions to meet our customers’ needs,” said a company spokesperson regarding its agency roster. “Those relationships continue to evolve and are…

AdExchanger |

Hulu closed 2017 on a high note. Hulu’s advertising revenue crossed $1 billion for the first time in 2017, the company revealed Tuesday. Underpinning its ad momentum was the growth of Hulu’s subscriber base, which increased 40% year over year from 12 million paid subscribers in 2016 to 17 million in 2017. Those figures include… Continue reading »

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It’s been 33 years since World Wrestling Entertainment (WWE) brought a million viewers ringside with its inaugural pay-per-view event, Wrestlemania. Today, the entertainment company is bringing you inside the ring through a virtual reality partnership with NextVR, a VR company that broadcasts live events, such as NBA and NFL games, and concerts. Put on a…

It’s finally done. Without much in the way of fanfare, and just in time for CES 2018, one of the TV industry’s most challenging obstacles has been cleared: consumers have mastered the art of accessing the wealth of content sitting behind the notorious “input button.” According to recent streaming meter data from my company, Nielsen,…