Data-Labor-Technology

Here comes Alexa in your ears–whether you’re ready for it or not. Jabra, a sound company that makes headphones, earbuds and headsets, announced on Jan. 8 two new wireless earbuds that work with Siri, Google Now and Alexa. The Elite 65t and Elite Active 65t boast five hours of battery life (with an additional 10…

Online learning community Skillshare analyzed more than 186,000 English-language tweets to determine the most common New Year’s resolutions among American users for 2018. For its analysis, Skillshare examined tweets containing 15 relevant hashtags, such as #newyearsresolution, posted between “midday” on New Year’s Eve and 6 p.m. EST on New Year’s Day. Unsurprisingly, the company found…

FCB Worldwide welcomed Jennifer Hohman back to the IPG family in the position of global chief marketing officer. In the role, Hohman will be tasked with developing FCB’s new business relationships with current and prospective clients, while reporting to FCB Worldwide CEO Carter Murray. “Jen is an agile, results-focused advertising and media leader. With nearly…

Owen Wilson seemed to enjoy France the last time he was there. Now he’s back–and bringing an American staple, Oreo cookies, with him. A new Oreo campaign in France, from Paris agency Buzzman, is about as goofy as it gets, featuring the actor serving as pitchman but getting all of his commercial lines ludicrously wrong….

It’s a new year, and you’re likely considering the personal and professional goals that will help you improve your life and advance your career. By building your brand and nurturing your network, you can do both. Once you reach a certain stage of your career, you’re probably not landing a job through a Monster.com application….

Former Hulu senior vice president and head of marketing Jenny Wall will become podcast network Gimlet Media’s first chief marketing officer. Wall will oversee all marketing and audience-growth efforts at Brooklyn-based Gimlet Media, which has been expanding its efforts in branded podcasting, inking deals with Blue Apron, Mastercard, Microsoft and more. She brings three years…

This acquisition follows a two-year partnership during which Whosay executed more than 50 campaigns for MTV, BET and other Viacom brands.

Swedish agency ?kestam Holst, Adweek’s International Agency of the Year for 2017, has been killing it with the Ikea work in recent years. And it starts out 2018 with a splash (sorry) by creating a magazine ad that women are encouraged to pee on. Sounds a bit gross, and maybe it is–but there’s a fun…

Endeavor’s cultural marketing division, Endeavor Global Marketing entered into a definitive agreement to acquire Philadelphia-based branding and marketing agency 160over90, pending closing conditions including regulatory approval. Sources declined to comment on the financial details of the transaction. In 2016, Searchlight Capital Partners acquired a majority stake in the agency. Sources close to the matter valued…

A compact new Pinterest campaign from The Home Depot and agency 22squared offers sprawling home improvement guidance, hoping to help move DIYers past inspiration and into action by showing them how the work actually gets done. Titled “Built-In Pins,” the promotional effort includes videos, images and a 360-degree interactive online shopping experience created with virtual…