Facebook is in the midst of transforming the video content it hosts, reworking its viewing and advertising experience in a bid to capture more of the $70 billion in advertising dollars that currently
flow to television.
More Devices To Serve Ads? Semiconductor Market To Reach $437B In 2018
As more semiconductors are built and shipped to Apple, Google, Microsoft, Samsung and other hardware manufacturers, consumers will have more devices available to connect to the Internet and see or
hear advertisements.
Premium Video Lets Publishers Fight Back Against Google And Facebook
Premium video is a massive opportunity for publishers to begin winning against Facebook and Google.
Dentsu Aegis Acquires B2B Shop DWA, Aligns It With Merkle
The deal is the latest addition to DAN’s growing corral of B2B shops, following the acquisition of gyro last year and BAND in 2015.
TV Network-Specific App Usage Grows Slowly
While the use of specific TV network apps is rising, the majority of TV viewers still don’t have them on their devices.
NBCUniversal Ad Sales Hires Ceppi To Propel Hispanic Market Growth
Ana Ceppi will serve as a advisor and liaison to NBC’s external client and agency partners, helping to promote the company’s efforts in the Hispanic marketplace and for the NBCU Telemundo network
brand.
Voice Recognition Technology Could Pose New Threat To Advertisers
A dissertation released Nov. 14 reveals a new type of threat, analyzing how skillful voice impersonators can fool state-of-the-art speaker recognition systems, as these systems generally are not yet
effective in recognizing voice modifications and inflections in the human voice, writes Rosa Gonzalez Hautamaki.
Influencer Marketing Works, As Long As It's 'Authentic'
Nearly a third of consumers say they have purchased a product or service based on an influencer’s recommendation; nearly a quarter said they have made recommendations to others based on influencer
content.
Consumers Embrace Streaming Video, But Options Overwhelm
A new survey from PricewaterhouseCoopers diving into streaming video suggests streaming is now inarguably mainstream, but a correction in the market may be necessary as consumers try to navigate the
plentiful options in the space.
YouTube Inks New Deals With Universal Music, Sony Music
Music videos are among the most-watched videos on YouTube, with a recent study showing that more than 40% of the platform’s users watch at least one music video in any given month.