Data-Labor-Technology

Brands should demand a tailored arrangement with an appropriate agency – selecting only the individual services that they need, which can be effectively integrated with their own capabilities.

The issue of whether dramas based on “real events” can begin to depict the “truth” becomes more pressing as the number of historically based series increases. Still, you’re asking for trouble when
you try to impersonate Queen Elizabeth and O.J. Simpson – or, as in “The Feud,” Bette Davis and Joan Crawford, whose faces, voices and mannerisms are already better-known to us than our own family’s.

Remember when BuzzFeed launched those masterfully produced Tasty videos, to the tune of millions of viewers? They created insatiable social media fodder and continue to dominate Facebook feeds all over the world, empowering viewers to make something awesome for dinner. The other side effect? Marketers everywhere will forever try to recreate the style that makes…

Branding the Olympics for a global audience is one of the world’s most high-profile design projects. For the 2018 Winter Games in PyeongChang, South Korea, the task fell to Interbrand, the global brand consultancy. And its work has been unique indeed–largely because, for the first time, the visual designs were built largely from words and…

Toyota approached InStyle magazine last year about a new way to advertise its 2018 Camry. Six months later, the result is a first-of-its-kind magazine insert that takes readers inside the midsize sedan in an extrasensory way: through sight, sound, smell and touch. First, readers grip door handles, placing their thumbs on built-in sensors. When pulled…

Add Fox News Channel to the growing list of TV outlets preparing to roll out a direct-to-consumer streaming service within the next year. Fox News announced this morning that it will launch Fox Nation, a streaming subscription service targeting the network’s “superfans,” during the fourth quarter. This will be a separate experience from Fox News…

Did you know that you can choose which users are allowed to see your Story posts on Facebook and Facebook Messenger? Our guide will show you how to change your Story’s privacy setting within the Messenger application. Note: These screenshots were captured in the Messenger app on iOS. Step 1: Tap the “Me” button in…

AdExchanger |

Like most publishers, The Associated Press (AP) wanted to increase its video and article output without straining its staff or resources. A few years ago, the AP began researching ways it could leverage artificial intelligence and machine learning to improve its internal processes. The publisher then formed a cross-functional AI committee to vet new technology… Continue reading »

The post The Associated Press Uses AI To Boost Content And Video Volume appeared first on AdExchanger.

Artificial intelligence finds and identifies the best parts about human behavior. It matches our desires with the exact information, product or service we need, at the right time. It is increasingly used to improve search results, and it will be the driving force behind the changes in content production, target marketing and advertising that we…

It should come as no surprise that covering media and marketing in this era of universal transformation is no small endeavor. Change arrives at a breakneck pace and leaves disruption, broken business models and obsolescence in its wake. Let’s be honest, it can be frightening and the anxiety is often palpable across our entire coverage…