Google Chrome’s Valentine’s Day Massacre of Bad Ads Is Only the Beginning

In 1929, the slaying of seven gangsters in the Saint Valentine’s Day Massacre delivered a wake-up call to Chicagoans and the American public about the destructive effects of Chicago’s notorious gangs. The aftermath of the violence began a new era of enforcement designed to clean up the gangs and ultimately marked the beginning of the…

Powered by WPeMatico

The CW Will Expand Its Schedule to Sunday Nights in October

The CW is growing from five nights of programming to six next season. Starting in October, the network will expand its schedule to Sunday nights, for a total of 12 hours of prime-time shows each week. This will be the first time in nine years that The CW will program on Sunday nights. From 2006-2009,…

Powered by WPeMatico

Huge Hires Young & Rubicam Chief Strategy Officer to Head Up Global Planning

Global experience agency Huge today announced the appointment of Dick de Lange as managing director and global head of planning. De Lange served as chief strategy officer of North America at Young & Rubicam before leaving in January. When his resignation was announced in December, a Y&R spokesperson said de Lange was leaving “to pursue…

Powered by WPeMatico

Fox Television Stations’ Deal With ITN Adds To Programmatic Platforms

Fox has licensed ITN Holdings’ ProVantageX platform. Through the ITN platform, media buyers can quickly negotiate with Fox using a centralized source of automated audience estimates.

Powered by WPeMatico

Verizon To Rework Video Strategy, Redistribute Go90 Brand Content

The future of Verizon’s mobile streaming video service Go90 brand is uncertain, according to Tim Armstrong, CEO of Verizon’s Oath unit, which oversees Go90, speaking at Recode’s Code Media conference
on Tuesday.

Powered by WPeMatico

NBC ‘Exceeding Targets’ For PyeongChang Winter Olympics

Although five days of prime-time Olympics programming are down from the last Winter Olympics, overall viewing guarantees for TV advertisers are over-delivering.

Powered by WPeMatico

More Than Five Million Subscribe To Streaming Bundles

According to a Diffusion Group study, Dish’s Sling TV led the way with 2.3 million subscribers, followed by DirecTVNow with 1.2 million, Playstation Vue with 600,000, Hulu with live TV at 450,000,
YouTube TV with 300,000 and FuboTV with 150,000.

Powered by WPeMatico

Trusted Media Records Big Digital Uptick

Trusted Media Brands showed record visitors across its entire digital network with 62.7 million unique visitors in December, an increase of 20% over 2016. Tasteofhome.com and Familyhandman.com are
tops in popularity

Powered by WPeMatico

Mindshare Report Delves Into The New Luxury Market

In a consumer survey the agency found that 73% of respondents said that they would buy “premium, mid-priced products if they offered the same level of quality as luxury products.”

Powered by WPeMatico

Criteo Revenue And Shares Are Up, But GDPR And ITP Still Loom Large

AdExchanger |

Criteo stock shot up Wednesday morning after the French advertising technology company reported revenues of $674 million in the final quarter of 2017, a 19% gain from the same period the year before, and a 27% jump in gross profits for the year. The Q4 revenue numbers came in at the top end of Criteo’sContinue reading »

The post Criteo Revenue And Shares Are Up, But GDPR And ITP Still Loom Large appeared first on AdExchanger.

Powered by WPeMatico