Data-Labor-Technology

Fans attending the Golden State Warriors vs. San Antonio Spurs game at Oracle Arena in Oakland on Saturday were in for some seriously immersive advertising at halftime. A special tarp was pulled across the court, the lights went down, and a two-minute video for the video game God of War was projection-mapped on the court,…

Dentsu Aegis Network has acquired San Francisco-based branding and design agency Character. Financial terms of the deal were not disclosed. Founded in 1999 by partner, director of strategy Ben Pham, partner, creative director Rishi Shourie and partner, creative director Tish Evangelista, Character has worked with clients including Amazon, Google, Facebook, Fitbit and Essential. In 2011,…

Incoming IAB chairman Scott Schiller told media buyers, brands and ad-tech execs at the IAB Leadership Summit Sunday that “as an industry, we need to steer in a new direction” and communicate in
order to change and g

Viewers of the opening ceremony at the Olympics got a new view of the evolution of drones. Intel used more than 1,200 Shooting Star drones in a first-ever drone light show that also set a Guinness
World Record for the most unmanned aerial vehicles airborne simultaneously, according to the company. The world record flight shown on TV was actually prerecorded for the event in December.

Tracking consumers through sensors inside clothing they buy from L.L. Bean now will not be happening. It was reported in “The Wall Street Journal” and numerous other publications around the world last
week that Bean would be starting a clothes tracking test with customers later this year. Bean now says that is not going to happen.

After a four-month search, Amazon has finally found its next Amazon Studios chief: NBC Entertainment president Jennifer Salke, who will oversee TV and film production for the company. The position that has been vacant since Roy Price stepped down in October following sexual harassment allegations from a producer on Man in the High Castle. Amazon…

Late last year, Facebook updated the use of its facial-recognition technology, allowing users, in part, to see photos they may appear in, even if they haven’t been tagged. For users concerned with privacy, the social network also allows users to opt out of Facebook’s facial-recognition features. Our guide will show you how to do just…

Medieval fantasy tropes are enjoying a pop-culture moment these days. IHOP is the latest to jump on the bandwagon, with a humorous commercial about a neurotic wanderer and his horse. In the new :60 from Droga5, the bearded man–who looks something like a washed up Vigo Mortensen, complete with greasy hair and a ragtag cloak–stumbles…

In January, WPP combined five consultancies and design agencies to form global brand agency Superunion. Comprised of Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT, Superunion launched with roughly 750 employees across 23 offices. Now, it has a chief executive for its North American operations, Sabah Ashraf. “We are in an incredible position with…

Holograms are primed to disrupt visual collaboration as we know it. But how well do we really know visual collaboration and, for that matter, how much do we know about holograms? Visual collaboration is not, as one might assume, a bunch of people separated by distance, connecting face-to-face over a call. That’s video conferencing. Visual…