Data-Labor-Technology

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There’s no point eating up engineering resources to build technology that can be provided out of the box, Lomit Patel, VP of growth at IMVU, said at the Mobile Growth Summit in San Francisco last week. Although most mobile growth marketers would rather build than buy, nearly every app relies on a constellation of third-party… Continue reading »

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We’ve likely all cringed at the same self-proclaimed industry “gurus,” “ninjas,” “masters” or “mavens.” They seem to be everywhere, constantly posting selfies at industry events, clogging up our Facebook feeds or trying to teach us lessons through their preachy LinkedIn posts that all seem to read the same way. They spend so much time promoting…

TV viewers have figured out what’s real and what’s not in reality TV. They consider it entertainment. The medium has moved to the White House.

Fans of Old Spice’s irresistibly weird “Red Sweater” spot, which aired completely in French during the Grammys last month (and is available to view, with subtitles, online), will be pleased to know the P&G brand is back with two more fragrance-ad parodies for Valentine’s Day. The first, “Marco Love-O,” advertising the brand’s Ambassador body wash…

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Penske Media, the publisher of WWD, Variety and IndieWire and majority owner of Wenner Media, is doubling down on video across its portfolio. Its formats range from snackable, short-form clips and pre-roll to text-based video and more cinematic, long-form series. Although Penske’s video mix is diversified, monetizing that inventory to its fullest potential can be… Continue reading »

The post Penske Media Pilots ‘Player Bidding’ With SpotX And JW In A Bid To Boost Video Revenue appeared first on AdExchanger.

A select few get to drive in the Daytona 500, but all NASCAR fans can be part of the field for the Hashtag 500. NASCAR said the inaugural running of the Hashtag 500 took place during the 2016 Daytona 500, breaking numerous social media records at the time for the auto racing organization, including total…

ABC’s new show “The Bachelor Winter Games” is proof that NBC’s competitors have no idea what to do with themselves when faced with two weeks of the Olympics.

It’s been more than a week since “The New York Times” ran its long, strange trip of a story “Making a Crypto-Utopia in Puerto Rico.” I’ve been waiting for somebody – anybody, even that blowhard fraud
Alex Jones – to take a magnifying glass to the hints hidden slyly between the lines. Nobody has. So here we go. Buckle up.

The average conversion rate for retail affiliate programs rose to 9.07% in Q4 2017, up from 8.45% in Q4 2016, according to a study released Monday.

As the U.S. learned in the 2016 election, journalism can double as propaganda. It can be used to promote a regime’s interests at home and abroad, silently and powerfully with the help of social media.
Such is the suspected case with Redfish.