LinkedIn: Here’s How to Control Who Can See Your Email Address

Did you know LinkedIn allows you to control who can see your email address on your profile? By default, only your direct connections on LinkedIn will be able to see your email address. However, you also have three other visibility options to choose from. Our guide will show you how this feature works. Note: These…

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Nature Delivers a Potent Warning About Climate Change in MullenLowe’s New Ads

Warning signs about climate change abound in MullenLowe’s simple but potent campaign for Conservation International in Colombia. Using footage from recent catastrophic storms, the spot below eschews images of destruction from hurricanes and tsunamis to focus on a familiar red-and-white symbol. Wind-blasted and rain-soaked, this particular traffic sign’s message, in such stormy context, takes on…

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Ask and Ye Shall Receive: Elon Musk Deletes Facebook Pages for Tesla, SpaceX

How do you get the founder and CEO of two trendy companies with strong Facebook pages to delete those pages from the social network? Just ask him, on Twitter. Among the many casualties of the uproar over Cambridge Analytica and user data, the Facebook pages for Tesla and SpaceX have been nonexistent since Friday, following…

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BBDO’s New Alzheimer’s PSA Heartbreakingly Dramatizes the Impact on Caregivers

One of the saddest aspects of Alzheimer’s disease is the toll it takes on daughters and sons as they care for their parents while seeing their mental faculties deteriorate. BBDO New York focuses on that aspect of the neurological disease in “Daughter and Mother,” a bracing new spot for Cure Alzheimer’s Fund. It’s the first…

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comScore Releases 3 Years Of Financials, Stock Down

Year-to-date, comScore is down 13%. On Friday, comScore said it had a 2017 net loss of $281.4 million — more than double the year before at $117.2 million.

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How Brands Can Use Psychology to Improve Marketing Techniques

In a saturated world of brand choices, it’s increasingly difficult to stand out and create memorable customer experiences. While there is no doubt that the brand landscape will continue to balloon in coming years, one thing that won’t change is human psychology and the principles that drive our interactions with brands every day. Understanding the…

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String Theories: How Many People Run The World?

The preferred term for this so-called elite crew of world shapers is “Superclass.” These are the people really running the show. Not the “puppet” politicians, but people with so much money and
multigenerational influence, they can keep us from knowing how much money and multigenerational influence they actually have.

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Marketers Face Challenges In Cross-Platform Video Campaigns

Brands and marketers looking to reach consumers — particularly younger consumers — need to develop campaigns integrated (with consistent themes, imagery and messaging) across multiple platforms,
from linear TV to digital and mobile.

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