are also providing free data to train artificial-intelligence systems destined to replace workers across the economy.
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AdExchanger |
The IAB Europe GDPR working group has released for public comment its framework for transmitting user consent data up the supply chain, from publishers to technology companies and marketers. The final version is scheduled to come out mid-April. Read the tech specs. The framework provides standards so that publishers can collect different kinds of user… Continue reading »
The post IAB Europe Releases GDPR Standards For Passing Consent To Ad Tech Buyers appeared first on AdExchanger.
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AdExchanger |
Ever since AT&T hired GroupM honcho Brian Lesser last August to lead its new advertising and analytics business, he’s been on a hiring spree. And many of the recruits share one thing in common: They’ve earned their programmatic stripes in some capacity. Time will tell how the AT&T Advertising & Analytics division will develop should… Continue reading »
The post AT&T Advertising’s Talent Bench Takes Shape appeared first on AdExchanger.
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AdExchanger |
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Jay Friedman, our podcast guest this week, came up with the concept for a recent AdExchanger comic depicting a marketer running on a “brand safety” treadmill while scarfing down “cheap CPM” cupcakes. The point: You can’t have it both ways. In this week’s episode, Friedman… Continue reading »
The post Podcast: Goodway Seeks A Better Way To Do Programmatic appeared first on AdExchanger.
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