Data-Labor-Technology

Facebook has some 240 million U.S. monthly users, and some 2.2 billion worldwide, making it an easy target for governmental regulators worldwide. That’s especially true in light of the Cambridge
Analytica scandal.

Adobe Advertising Cloud now integrates TVSquared’s platform to provide same-day TV analytics and optimization data for brands. The partnership will soon expand to include SearchSync, TVSquared’s
feature that connects TV spots with paid search.

GroupM’s MediaCom unit was the most awarded media agency network in terms of the major international media-relevant awards competitions compiled annually by the Gunn Report. With 1,360.6 points,
MediaCom scored significantly higher than the second most awarded media agency, Omnicom’s PHD, which had 1,199.5 points. GroupM also ranked as the No. 1 holding company media division, with 3,565.5
points, followed by Omnicom (3,326.7), Interpublic (2,131.7), Publicis (1,597.3), Dentsu (540.1), Havas (442.0), MDC (88.6), Hakuhodo (65.1).

Ad tech companies grew roughly five times faster than the digital advertising market from 2010 to 2016, according to an ad spend forecast released by Zenith on Monday. The forecast tracked the revenues of 14 publicly traded ad tech companies including Adobe Marketing Cloud, Criteo, The Trade Desk, Rubicon Project, Rocket Fuel (taken private under… Continue reading »

The post Zenith: More Money Goes To Ad Tech Than To Actual Media appeared first on AdExchanger.

Publicis Media’s Zenith unit has upgraded its advertising outlook for 2018, albeit a modest one-tenth of a percentage point. Zenith now projects global ad spending will expand 4.6% in 2018, up from
the 4.5% rate of growth it last projected in its December 2017 release. Importantly, Zenith’s upgrade mirrors improvements in the macroeconomic outlook, which Publicis Media CEO Steve King said was
the basis for the revision, when he hinted at it last week during Publicis Groupe’s investor update in Paris.

Fueled by a new business streak at its Carat unit, Dentsu Aegis Network dominated net new business gains in 2017 by a slight margin over No. 2, Group M. With $1.334 billion in incremental gains — the
sum of losses, wins and account retentions — Carat was the biggest contributor to DAN’s stellar results, but both Vizeum (+$1.159 billion) and dentsu X (+$0.641 billion) assisted to drive DAN to the
best net results among the big agency holding companies’ media operations in 2017, according to data released this morning by COMvergence.

ABC’s reality music show “American Idol” gave passengers on several Frontier Airlines planes the surprise of a lifetime during the weekend.

With the May 25 start date for GDPR enforcement approaching fast, companies across the digital media, tech and data ecosystem are in overdrive to finalize product changes and prep their data governance and legal teams for scrutiny by the European Union. Tech Technology upgrade costs will likely remain high for a couple of years as… Continue reading »

The post What GDPR Costs Digital Media And Technology Companies appeared first on AdExchanger.