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Its latest research shows that a traditional tv experience is the best way to maintain engagement.

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bryan Noguchi, media director at Caffelli. Media people, what are we going to get out of 2018? What are the battles we’ll choose to engage in, and why? I really… Continue reading »

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Digital assistants are learning to activate a lot of things. They’re used to activating phones, lights, speakers, televisions and cars. Now, Google is taking a more playful route to promote its own Google Assistant this week in Las Vegas. At the Consumer Electronics Show, Google has supersized the way people interact with its artificial intelligence…

Cindy Crawford will drink a Pepsi for the Super Bowl again. The supermodel has recreated her iconic 1992 Super Bowl ad with a new 30-second spot for the Big Game on Feb. 4 in Minneapolis. The new version, which will also star her son, Presley Gerber, kicks off yearlong a campaign about “Pepsi Generations” that…

Tough guy Danny Trejo might be the only person on the planet who could convincingly (and charmingly) use a machete as a microphone while hosting an over-the-top game show and giving away “a shitload of donuts” from his famous Los Angeles shop. Trejo, who’s proven to be a winking good sport for brands in the…

Qualcomm is set to clinch conditional European Union antitrust approval for its acquisition of NXP Semiconductors as soon as next week, according to people familiar with the matter, as the company fends off unsolicited bids by Broadcom.

Pereira & O’Dell’s co-founder and chief creative officer PJ Pereira is assuming the role of creative chairman, and the San Francisco agency has tapped its co-executive creative director, Rob Lambrechts, to replace him. As chief creative officer, Lambrechts, a founding employee and the mastermind behind some of the shop’s most interesting work, will oversee the…

Have you ever wanted to remove someone from your Instagram followers list? If your Instagram account is set to private, you have the ability to do so. Our guide will show you how this is done. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Tap the profile icon in the…

Edel Rodriguez, the Cuban-born illustrator who’s designed several instantly iconic Donald Trump covers for Time magazine–and some even more shocking ones for Germany’s Der Spiegel–is out with his latest effort for Time. And it’s incendiary indeed. The new cover, marking the culmination of Trump’s first year in the White House, features the president with his…

On Jan. 9, Michael Cohen–President Donald Trump’s personal lawyer–filed a pair defamation lawsuits against BuzzFeed and research firm Fusion GPS for publishing a document alleging that Trump’s presidential campaign had unsanctioned meetings with Russian operatives. Last year, BuzzFeed published a 35-page dossier that “includes specific, unverified and potentially unverifiable allegations of contact between Trump aides…