What happens to a community when local newspapers shutter? Small print publications not only inform the public, they protect it.
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Google Details How Its Chrome Ad Blocker Works
Chrome will automatically block ads on sites that fail the Better Ads Standards after failing to comply for 30 days following notification of the violations.
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Baidu Bounces Back as Ad Revenue Rebounds
Chinese search giant Baidu is clawing its way back from a challenging year on the strength of advertising and its move to pare down its noncore businesses.
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Cryptocurrencies Capture Millennials
According to an article recently published by MarketWatch, Bitcoin has had a wild ride, and millennials have decided to go along for it.
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What Will We Do With Quantum Computing? – Aram Harrow, MIT
A large-scale quantum computer would be able to solve problems that existing classical computers would take much longer than the age of the universe to solve. This would have dramatic implications for cryptography, chemistry, material science, nuclear physics and probably other areas that are still un- known. But what about quantum computers that will be available in the next few years?
Nov 6th, 2016
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My Honest Opinion on Hard Work, Hustle, Rest, and Sleep | DailyVee 416
Uber Posts Fourth-Quarter Loss of $1.1 Billion on Higher Sales
Uber continued to boost ridership and revenue throughout last year, despite a punishing stretch that included a sexual harassment scandal, the resignation of its longtime chief and a blockbuster lawsuit from its primary rival in self-driving vehicles.
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Private Marketplaces: What We’re Getting Right
AdExchanger |
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. In ad tech, we either spend a lot of time hunting for the next big thing or kvetching about what’s broken in our… Continue reading »
The post Private Marketplaces: What We’re Getting Right appeared first on AdExchanger.
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Snap Democratizes Ad API; AT&T Never Came Back To YouTube
AdExchanger |
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snapocracy Snap is opening its marketing API to all developers. Previously the API was only open to a handful of certified partners, but now brands, agencies and ad tech companies who want to buy on Snapchat can do so without licensing a third party.… Continue reading »
The post Snap Democratizes Ad API; AT&T Never Came Back To YouTube appeared first on AdExchanger.
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Digiday Research: Third-party data is a big problem in digital ad campaigns
At the Digiday Hot Topic UK: Data-Driven Publishing event last November in London, we sat down with over 20 advertising executives from major companies to better understand major challenges with using data in digital advertising. Check out our earlier research on brands’ plans to move marketing efforts in-house in 2018 here. Learn more about our upcoming events here.
Top findings:
- Thirty percent of respondents said unreliable third-party data was the biggest challenge when using data in digital campaigns.
- Eighty-two percent believe that third-party data is unreliable.
Unilever CMO Keith Weed urged the advertising world to address the murkiness and inefficiencies of the digital supply chain in his keynote address on Feb. 12 at the IAB Annual Leadership Meeting. In a conversation with Digiday, he emphasized what he calls the “three V’s“: viewability, third-party verification and value. While Weed raises important issues facing the industry, he neglects long-standing issues contributing to the “swamp” in which marketers often find themselves. According to a Digiday survey on the challenges with using data in digital campaigns, respondents said they have the most trouble with creating reliable audience segments and securing dependable third-party data.
This article is behind the Digiday+ paywall.
The post Digiday Research: Third-party data is a big problem in digital ad campaigns appeared first on Digiday.
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