Data-Labor-Technology

March 25, 2018

Powerful Female Creatives Are Challenging Representation on Screen and in the Boardroom

When the ad opens, “Sarah,” a tired, disheveled housewife, wearily faces the prospect of wiping up a messy stove, when boom, a sexy, buff version of Mr. Clean appears. Mop in hand, the Procter & Gamble brand’s mascot seductively washes the kitchen floor, then the shower, steaming up the housework before morphing into Sarah’s “real-life”…

March 25, 2018

These 3 Growing Niche Brands Are Simplifying Ecommerce

Since Amazon’s inception, the ecommerce giant has shaped the industry. Fast shipping? Amazon has same-day. Zombie Plant Grow Kit? Check. And yet, despite the convenience, some ecommerce sites are finding that not all shoppers want to buy through Amazon–or a big-box retailer for that matter. These niche etailers have discovered consumer groups that need a…

March 25, 2018

The Good Doctor Is Bringing the 10 P.M. Broadcast Drama Back to Life and Might Save ABC, Too

During ABC’s upfront presentation last May, Disney-ABC Television Group advertising sales president Rita Ferro enthusiastically touted all of the network’s current and upcoming shows in her pitch to buyers. But when she arrived at Tavern on the Green in New York for ABC’s upfront after-party, Ferro–who had been put in charge of the entire Disney-ABC…

March 25, 2018

Why Brands Struggle When Marketing to an Envious Consumer

A cultural context is an event or idea that shapes an era. Sometimes a cultural context lasts years, like Woodstock (peace and love) and 9/11 (fear and terror), or it can last a few months like optimism around the recently concluded Winter Olympics. Regardless how long it lasts it shapes how we see the world…

March 25, 2018

Infographic: For Brands, Influencers Are More Powerful Than Celebrities

The “skip” button is a blessing for ad-hating consumers and a curse for advertisers. But new research suggests there’s a key way to keep Gen Zers and younger millennials watching: use influencers. Fullscreen partnered with research lab MediaScience to study 13- to 24-year-olds’ biometric responses to ads, brands and social influencer content. And the data…

March 25, 2018

That GIF You Just Shared? It Might Actually Be an Ad

Imagine an ad playing on an endless loop–a short narrative crafted to seamlessly, infinitely repeat. Taken at face value, that’s the stuff of nightmares. But you’ve likely already seen dozens of ads made to do just that for brands like Amazon, Bubly, Converse and Gatorade–and you may have already unknowingly shared them. That’s the magic…

March 25, 2018

10 Examples of Women’s Portrayal in Ads, From the Good to the Bad to the Completely Sexist

In 2018, the majority of ads featuring women are still steeped in 1950s-era patriarchal stereotypes. Brands should keep this in mind, given that 85 percent of women say they are offended by stereotypical depictions of their gender, according to a joint study by JWT and the Geena Davis Institute on Gender in Media. Now, those…

March 25, 2018

The Difference Between Getting a Lot Done and Getting Something Meaningful Done | DailyVee 434

March 25, 2018

Sean Carroll – How Time and Space Began

How did time and space begin? From the age of ten, Sean Carroll has wanted to know. He first read about the big bang model of the universe as a child. Later, he turned down two job offers from Stephen Hawking.

The big bang model of the universe is well established but, as Sean readily admits, the big bang itself remains a mystery. In the beginning, Sean applied Einstein’s theories of relativity to this problem.

But mid-career and painfully aware that trying to out Einstein Einstein was a tough call, he turned his attention from the very big to the very small.
Interviewed by Jim Al-Khalili
Feb 2017
[Read More …]

March 24, 2018

Waymo Chief Confident Tech Could Avoid Uber-like Incident

John Krafcik, the head of Google-parent Alphabet’s self-driving car unit, said he is confident its technology would be able to spot a pedestrian crossing the street in the wake of a fatal accident involving an Uber Technologies self-driving car.

Data-Labor-Technology

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Powerful Female Creatives Are Challenging Representation on Screen and in the Boardroom

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These 3 Growing Niche Brands Are Simplifying Ecommerce

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The Good Doctor Is Bringing the 10 P.M. Broadcast Drama Back to Life and Might Save ABC, Too

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Why Brands Struggle When Marketing to an Envious Consumer

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Infographic: For Brands, Influencers Are More Powerful Than Celebrities

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That GIF You Just Shared? It Might Actually Be an Ad

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10 Examples of Women’s Portrayal in Ads, From the Good to the Bad to the Completely Sexist

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The Difference Between Getting a Lot Done and Getting Something Meaningful Done | DailyVee 434

Sean Carroll – How Time and Space Began

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Waymo Chief Confident Tech Could Avoid Uber-like Incident

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