LinkedIn Users Will Soon Know What Jobs Pay Before Applying for Them

LinkedIn just introduced a way to help its members avoid going through the interview process for jobs with salaries that do not meet their expectations. The professional network announced the rollout of Salary Insights, which will add estimated or expected salary ranges to open roles, getting the numbers either through salary ranges provided by employers…

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Q&A: How Unilever’s CMO Is Trying to Help Make Digital a Safer Space for Brands

Unilever CMO Keith Weed put the advertising community on notice Monday during a keynote speech at the Interactive Advertising Bureau’s Annual Leadership Meeting in Palm Desert, Calif. Weed called for tech platforms–namely Facebook and YouTube–to step up their efforts in combatting divisive content, hate speech and fake news. “I don’t think for a second where…

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Will Consumers Develop Romantic Relationships With Their Virtual Assistants?

Amazon’s 2018 Super Bowl spot featured virtual assistant Alexa experiencing a very human problem of having to call in sick to work. While a humorous concept, it’s a fictional scenario based on a very real, growing trend: Virtual assistants now have names, genders and personalities to make them more relatable and to encourage consumer interaction….

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The Winter Olympics Exceeds NBC Sports’ Ratings Guarantees, Freeing Up More Ad Inventory to Sell

Going into the Winter Olympics, NBC Sports had hoped to avoid a repeat of the Rio Games, where linear ratings fell 21 percent from London four years earlier. As a result, the company didn’t meet its advertiser guarantees and was forced to use a chunk of its inventory for makegoods to marketers. So NBC Sports…

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Agency Creatives Offer Their Own #MeToo-Era Takes on the Classic Valentine’s Day Card

In the four-plus months since the New York Times and The New Yorker broke news of sexual harassment and assault allegations against Harvey Weinstein, the #MeToo and #TimesUp movements have led to a discernible shift in our larger conversations about sex, romance and relationships. The change has already had a direct impact on the ad…

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If You Make It ‘Facebook Official’ Around Valentine’s Day, Messenger Perks Up

Here’s a nod to corporate synergy, Valentine’s Day-style: When a Facebook user changes his or her relationship status to indicate that they are now in a romantic relationship–making it “Facebook official”–he or she will receive a notification in Messenger that will open their conversation with their significant other. At that point: A shower of hearts…

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8 facts about love and marriage in America

The landscape of relationships in America has shifted dramatically in recent decades. Read eight facts about love and marriage in the United States.

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Meredith’s Focus on Magazines for Women Will Likely Mean Selling SI and Time

The 2018 Sports Illustrated Swimsuit Issue is out today, with 2017 SI Rookie Danielle Herrington gracing this year’s cover. Former SI cover model Tyra Banks first shared the news with Herrington in a video posted to SI.com this morning. This year’s Swimsuit Issue is unique in that the first since Meredith Corp. officially closed a…

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Google Just Threw Its Hat Into the Stories Ring With the Launch of AMP Stories

Google kicked its Accelerated Mobile Pages initiative up a notch and took its seat at the Stories table with today’s announcement of the launch of AMP Stories. In the same vein as Snapchat Stories and Instagram Stories, the new AMP Stories combine text, images, videos and graphics. AMP stories were also developed with load speed…

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Arby’s Knows What Unites Humanity, and It’s Not the Olympics

As we begin the unabashedly corrupt multinational spectacle that is the 2018 Winter Olympics, Arby’s chimes in to say that meat, not athletic competition, is the uniting principle of mankind. In the kind of hubris we don’t often see outside of the Super Bowl, Arby’s built its “Common Ground” spot from Fallon around a Kumbaya-style…

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