Data-Labor-Technology

JW Player, one of the most distributed digital video players in the world, on Monday announced a deal with programmatic ad platform SpotX to launch “Video Player Bidding,” a new header bidding
solution for buying video ad impressions.

Among the issues facing Facebook, losing millennials should be low on the list.

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Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media and advertising business. His title is VP and GM of Adobe Advertising Cloud. Meanwhile his predecessor, TubeMogul CEO and founder Brett Wilson, is now… Continue reading »

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The broadcast rankings in the 18-49 demo this season are identical to one year ago: NBC is in the lead, followed by Fox, CBS, ABC and The CW. However, all of the networks are down year-over-year in the demo (except for The CW, which is flat). The drop in linear ratings continues as a handful…

Amazon is pushing to turn its nascent medical-supplies business into a major supplier to U.S. hospitals and outpatient clinics that could compete with incumbent distributors of items from gauze to hip implants.

Some 90% of the company’s ad revenue now comes from programmatic/self-serve platforms. In the fourth-quarter 2016, 10% of its ad revenue came from programmatic platforms.

Alphabet Inc.’s Google unveiled new technology that lets publishers create visual-oriented stories in a mobile-friendly format similar to the style popularized by Snapchat and Instagram

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. A new technology appears, seemingly from the ether, and promises to change our lives. Customer data integration, labeling and storage problems will disappear.… Continue reading »

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