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Publishers, prepare yourselves for another Facebook organic reach reality check. Starting Monday, Facebook will finally begin measuring organic page reach the same way it measures paid ad reach: based on viewable impressions. This is only a reporting change and unrelated to how organic distribution works on Facebook. Facebook started alerting publishers in early February, but… Continue reading »

The post Facebook Will Use Viewability To Measure Organic Page Reach appeared first on AdExchanger.

If you’ve got a pair of worn down L.L.Bean boots that you’ve had for 30 years you can no longer bring them to L.L.Bean to get them resoled. At least, that’s one interpretation of a change the company is making to its longstanding lifetime guarantee policy due to “a small, but growing number of customers…

The 2018 Winter Olympic Games are under way in Pyeongchang, South Korea, and Twitter is feeling the Olympic spirit. The social network unveiled more than 100 hashtag-triggered emojis for the Games, which are available in English, French, Korean, Russian, Japanese and Chinese. And tweets containing countries’ three-letter team codes or the hashtags for their national…

Toyota’s marketing team is off to a strong start in 2018. The brand announced earlier this week that it would have seven new ads running throughout the Olympic and Paralympic games (immediately following three new ads that ran during the Super Bowl). This particular push is also significant in that it is Toyota’s first global…

Many people battling amyotrophic laterals sclerosis–ALS, or Lou Gehrig’s disease, a degenerative neuromuscular disease–lose their ability to speak. Steve Gleason, diagnosed with ALS in 2011, shortly after he retired from an eight-year career with the NFL’s New Orleans Saints, made sure their voices are heard, particularly in Congress, thanks in part to an innovative campaign…

The Super Bowl has always been the “Big Game” not just for sports fans, but for the entire marketing industry. Many viewers watch the game solely for the ads, and marketers look to each year’s event as a barometer for the health of TV advertising. 2018 was no exception, as more than 100 million viewers…

For Apple in China, there is plenty riding on the iPhone X. The U.S. tech giant has lost share in the world’s largest smartphone market in recent years, as aggressive Chinese rivals like Huawei have made inroads. The iPhone X launched in China in November, and while some early data looks positive for Apple, the…

Hyatt and its creative agency of record MullenLowe have parted ways as the hotel chain launches a global review for all 12 of its brands around the world, sources confirmed to Adweek. This news follows last month’s announcement that Hyatt would eliminate the global chief marketing officer role as part of an effort to “accelerate…

In what could be described as an anti-inflation-gate story, it turns out that the Super Bowl inflates its digital audience impressions far less than other major NFL games — at least insofar as
invalid traffic associated with programmatic advertising buys around the Big Game goes. A report released late Thursday by Pixalate finds that invalid traffic was “notably lower” for the majority of
Super Bowl Sunday than compared with other NFL playoff game days this season. The difference isn’t huge — about 1% lower levels of invalid traffic — but it’s an indicator that the Super Bowl is the
ad world’s premium event in yet another regard.