Data-Labor-Technology

AdExchanger |

At M&C Saatchi Mobile, a senior media planner who once created up to 25 reports per week coded a solution to generate those reports from Excel with just a click. The move saved the planner about an hour and a half per week, and now the code is scaled for others to use. The planner… Continue reading »

The post Why Ad Tech And Agencies Are Turning To Employee Data Science Courses appeared first on AdExchanger.

I had my first Big Mac circa 1982, when the sandwich was just a sprightly teenager. Now, the iconic McDonald’s menu item is turning 50, and celebrating in the U.K. with a stylish spot from Leo Burnett London that goes back to the ’70s and includes lots of fun d?cor and packaging shots from McDonald’s…

The Interactive Advertising Bureau on Wednesday will announce the launch of a training course for digital media buyers and sellers seeking expertise in programmatic advertising technology. The
intensive educational course will be taught in person and online by industry executives at LiveRamp, CBS Interactive, Pandora — all with advanced experience and knowledge on the topic.

As hundreds of millions of Chinese begin traveling for the Lunar New Year holiday, police are showing off a new addition to their crowd-surveillance toolbox: mobile facial-recognition units mounted on eyeglasses.

The social-media app is preparing to launch a tool to let television networks pipe snippets of live broadcasts directly into Snapchat, starting this Saturday with NBC’s coverage of the Winter Olympics.

A new wall has entered the garden of marketing and this one’s an actual wall. Or at least, it’s a political debate over building an actual wall, and the position that brand marketers are taking on it.
More than a third (37%) of American consumers say they are less likely to purchase from a company that supports construction of a U.S./Mexico border wall, according to a survey released Tuesday by
Morning Consult.

The Wall Street firm is in talks to offer financing to shoppers buying phones, watches and other gadgets from Apple, people familiar with the matter said. Customers purchasing a $1,000 iPhone X could take out a loan from Goldman instead of charging it to credit cards that often carry high interest rates.

The technology and investment conglomerate said it is planning to list its Japanese mobile-carrier unit, in part to have billions more in money to invest.

Last December, Adweek profiled Graham Nelson, Vox Media’s branded content division leader. If you read it, you probably got pulled into the accompanying video created for MailChimp , and you probably now understand a lot more about a myth claiming that dinosaurs had a second brain in their backsides. It’s an entertaining video–silly, informative, aesthetically…

Branded entertainment continues to be a growing business. But for many, there is a need for more granular data for marketers to analyze — especially across different screens.