Data-Labor-Technology

The Martin Agency has done plenty of experiments with Geico preroll ads–front-loading them with the marketing message so they’re unskippable; fast-forwarding through them to save you time; and crushing them down to a more manageable size. In the fourth year of their preroll shenanigans, they’re trying something a little different. They’re leaning in to the…

Read all about it! Facebook is prioritizing local news in users’ News Feeds. Prioritizing local news over national news topics (which you can argue are more politically polarizing) is an extension of Facebook’s intent to reduce sensationalism and make its News Feed more meaningful for users overall. After all, what’s more relevant to individuals than…

Twitter reported its first profitable quarter as a publicly traded company, a welcome piece of news for a company that has long sought to make a viable business out of the eyeballs following its feeds.

An op-ed in Wednesday’s “Wall Street Journal” suggested that late-night hosts are shooting themselves in the foot by bashing Trump every night, undermining the shows and their hosts.

Three months ago, Tesla Chief Executive Elon Musk warned of the company’s production issues. On Wednesday, a day after his SpaceX rocket blasted into space, Mr. Musk was upbeat, again boldly predicting his company would make one million vehicles a year in 2020.

As ad blockers become more prevalent, the digital ad industry is fighting back, according to a new academic research paper that finds “anti-ad-blockers” have been deployed by publishers much more than
previous research would indicate — about 52 times greater.

Rewards are a time-tested, effective way to motivate people: Think about the child who will clean dishes, vacuum the house and tidy their room just for a few allowance dollars. We love receiving rewards, especially when the work necessary to secure whatever object or compensation is being offered is simple or convenient. This drive and…

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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Joan FitzGerald, founder at Data ImpacX. Major media companies are taking new steps to include sales response performance metrics in their commitments to advertisers. But, TV ad sellers: beware. Most research on sales response… Continue reading »

The post Forget Demographics. TV Advertisers Must Focus On The ‘Persuadables’ appeared first on AdExchanger.

The last time NBC aired an Olympics opening ceremony, during the 2016 Summer Games in Rio, the telecast sparked a social media firestorm. Viewers objected to what seemed to be an overabundance of ads, and blasted the network for airing the ceremony on a tape-delay. As NBC Sports prepares to air the Winter Olympics opening…

In this week’s Rundown: Distributed media still isn’t pulling in big bucks for publishers, and why Vice Media’s revenue woes could be a setback for digital media hopefuls.

Promises, promises
Trade group Digital Content Next is out with its second Distributed Content Revenue Benchmark Report, examining revenue publishers are receiving from the third-party platforms they distribute their content to. It’ll come as no surprise that the amount is small — it works out to $1 million per publisher per year — but given the promises platforms have made to publishers this past year about improving monetization, it’s surprising how little that revenue has grown. The report also reinforces the different classes publishers find themselves in — most of the revenue shared with publishers is generated from video, which favors TV/cable companies, while legacy text publishers are left to feed on the scraps. But if you factor in the high cost of producing video, those numbers still aren’t particularly impressive. Where it all points is that publishers can’t ignore the platforms — audiences are there — but they can’t count on them for money. — Lucia Moses

The post The Rundown: Vice is a headwind for digital media hopefuls appeared first on Digiday.