Data-Labor-Technology

The freshman season of Donald Glover’s FX comedy Atlanta was a critical and commercial hit, but Glover said audiences shouldn’t expect more of the same when the series returns for Season 2 in March. “We didn’t look back at Season 1 for inspiration,” Glover said at the Television Critics Association’s winter press tour. “If you…

Last year was supposed to be a big year for Twitter TV. The social platform inked numerous deals–from business news video content like Cheddar and Bloomberg to sporting events like National Football League games–but one of the most compelling arguments was that there was prime opportunity for awards shows, pop culture’s catnip, to tap into…

As of Thursday, patrons of Dunkin’ Donuts could step into the shops and behold a small miracle–racks and racks of those dizzyingly colorful donuts, all of them chemical free. After much work, the donut chain finally gave the boot to artificial coloring (though some limited-edition donuts may still contain it). “Eliminating artificial dyes from our…

When Disney announced that it would be acquiring 21st Century Fox for $52.4 billion, one of the biggest questions about the deal–which the company expects to close in 12-18 months–was how an edgy brand like FX would fare under its family-friend new owner. But FX Networks CEO John Landgraf has no such worries, he said…

Just 50% of U.S. adults now get news regularly from television, down from 57% a year prior in early 2016.

There’s No Stopping Peak TV, as 487 Scripted Series Aired in 2017

In 2015, FX Networks CEO John Landgraf coined the phrase “Peak TV” to describe the overwhelming amount of TV available on broadcast, cable and streaming platforms. That year, a then-record 422 scripted series aired on those outlets. But Peak TV still isn’t close to peaking, according to new estimates from FX’s research team that Landgraf…

It’s no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile conversions increase 64 percent across its ad partners on Cyber Monday. From Facebook’s perspective, the success is…

In this simple yet stirring animated fairy tale for flower delivery service Interflora, Danish agency Brandhouse tells a love story that might just melt your heart (among other things). Set deep in a magical, frosty forest as the frigid weather wanes, King Winter–a bearded hunk (of snow and ice) with sad eyes–become smitten with Mother…

While marketing budgets continue to grow, agencies and marketers both say finding top talent remains a problem. A recent New Year Outlook survey by RSW/US found that 60 percent of marketers and 52 percent of agencies expect marketing budgets to increase either “somewhat” or “significantly” in 2018, marking the second straight year that 60 percent…

After more than two and a half years of legal developments, holding company Omnicom has reached a settlement in a discrimination suit brought by a now-former employee of its agency DDB. The case went through a series of dramatic turns, including a dismissal by a U.S. District Court Judge in 2016, before the plaintiff successfully…