Data-Labor-Technology

A compelling ‘Atlantic’ cover story topped the list. Articles from The Atlantic account for 20% of total engagement of the top 50 measured by Chartbeat. Stories that “connect readers deeply to the
humans portrayed” were read most often.

A compelling ‘Atlantic’ cover story topped the list. Articles from The Atlantic account for 20% of total engagement of the top 50 measured by Chartbeat. Stories that “connect readers deeply to the
humans portrayed” were read most often.

Banner ads still prevail, first and last-click attribution are more common than they should be, and demographic targeting dwarfs more contextual approaches to personalization, according to a study
released from Forrester Research.

Banner ads still prevail, first and last-click attribution are more common than they should be, and demographic targeting dwarfs more contextual approaches to personalization, according to a study
released from Forrester Research.

Alphabet Chairman Eric Schmidt will step down as executive chairman and transition to the role of technical advisor, while continuing to serve on the board, the company announced Thursday.

Alphabet Chairman Eric Schmidt will step down as executive chairman and transition to the role of technical advisor, while continuing to serve on the board, the company announced Thursday.

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Pushback The news company Quartz released a memo on Thursday laying out an anti-programmatic stance on advertising. “In a bygone era, advertisers wished to align with and support what they perceived as quality content,” writes Quartz publisher Jay Lauf. “That idea has eroded… Continue reading »

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Pushback The news company Quartz released a memo on Thursday laying out an anti-programmatic stance on advertising. “In a bygone era, advertisers wished to align with and support what they perceived as quality content,” writes Quartz publisher Jay Lauf. “That idea has eroded… Continue reading »

AdExchanger |

As advertising spend ramps up during Q4, bad actors respond in kind. Attracted by increased ad budget, fraudsters hide their chicanery within the burst of year-end marketing activity. And shorter campaign flights during the holidays mean advertisers don’t have time to check for weird patterns or increased bot activity. “If you’re running a campaign over… Continue reading »

AdExchanger |

As advertising spend ramps up during Q4, bad actors respond in kind. Attracted by increased ad budget, fraudsters hide their chicanery within the burst of year-end marketing activity. And shorter campaign flights during the holidays mean advertisers don’t have time to check for weird patterns or increased bot activity. “If you’re running a campaign over… Continue reading »